Dec 7, 2019Working with WillHow I structure my creative engagements, exceed expectations, stick to a process, and produce work that keeps clients coming back Whether comprised of a single individual or a large cross-functional team, every creative studio has a process. …Creative Brief5 min readCreative Brief5 min read
Published inModus·Dec 3, 2019Member-onlyWhat Makes a Great Logo?Three guiding principles to help you create a logo that really stands out — “I’ll know it when I see it.” Yuck. To a designer, this non-specific direction can be frustrating to receive — but there is a glimmer of value hiding in those shadows. …Branding5 min readBranding5 min read
Dec 3, 201910 Creative Exercises to Liven Up a Meeting, Break Your Creative Block, or Kickstart Happy HourI host a creative meeting every Wednesday with my digital, video, and design staff, and each one begins with a creative exercise. If you’re anything like me, it can be tough coming up with new icebreakers week after week. …Creative Meeting6 min readCreative Meeting6 min read
Dec 3, 2019Five Books That Shaped The Way I Approach Creative WorkMy path to the creative field was far from a linear one. I’m a history undergrad with a graduate degree in international administration. I went to a fine arts magnet high school where I dabbled in film, graphic design, and creative writing. But because I lack post-secondary education in the…Brand Identity Design4 min readBrand Identity Design4 min read