It isn’t a simple task to establish a brand and start it off with some solid groundwork. However, when it is established already, most experienced brand management practitioners would say that that is only the easy part. You have to know if your strategy is effective, as expert William Seegmiller believes.

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Image source: agatelevelup.id

Talk to your customers. Sales, though it is a huge factor, is not always an indication of where a brand strategy is falling short. People tend to go through a set of emotions before they decide if they are going to purchase or product or not. …


There isn’t a better time than today for businesses to take a good look at the prospect of building their own brand’s online presence. In this blog post, digital media expert William Seegmiller points out the most potent online tools that can help make your brand grow.

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Image source: allbusiness.com

1. Social Media

Social media has now been the preferred space to do business and promotions. …


The emergence of digital media has had people thinking that traditional media will eventually become obsolete. While digital media transformed brand communication for the better, traditional media stays at the core of consumers’ entertainment and purchasing habits.

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Image source: edkentmedia.com

William Seegmiller manages brands of clients, building their presence in digital, traditional, and other media. …

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