There isn’t a better time than today for businesses to take a good look at the prospect of building their own brand’s online presence. In this blog post, digital media expert William Seegmiller points out the most potent online tools that can help make your brand grow.
1. Social Media
Social media has now been the preferred space to do business and promotions. In many ways, it has beaten the success of face-to-face interactions, which is getting less common because of physical restrictions due to the COVID-19 pandemic. With social media, you have the perfect chance to build on your own community who is more glued to their devices now more than ever.
For the same reason, websites maintain their efficacy in building a brand’s reputation, because search engines have never been more active as they are today. A website remains as your brand’s best chance to establish a mindshare. With supporting methods like search engine optimization, you can drive more traffic into your website so that people are more aware of the kind of work that you do.
3. Thought leadership
Your brand can genuinely make use of the help of a thought leader. Thought leaders are a rare breed of individuals who have taken command of the online space as influencers with a solid following. All you need to do is to find an influencer whose personal influence is in line with your brand’s objectives. In other cases, a brand builds its own influencer, which has proven to be just as effective, William Seegmiller shares.