Big Data — Helping Marketers Find the Small Things that Matter

What makes you go back to a brand over and over again? While, price might be a factor, in this cutthroat world of competitive marketing, it is actually the small things that matter. An expensive vacation might have felt completely worth the money, just because the waiter at your hotel surprised you with the drink that you like or the car rental company gave you a car that you have always wanted to drive. While any hotel or car rental company could have offered you the same price, you may show a propensity to be loyal to the brand that knows you better.

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