3 Tools to Integrate with Marketing Automation Platform for Improved B2B Sales

B2B sales and marketing is all about grabbing the opportunity at the very moment it comes and business who don’t let their prospects slip-off earn more profit. Many companies turn to marketing automation to save more time on lead conversion and streamline the process to enable the sales team to work more efficiently. Getting telemarketing lists for sale and automating the process may, however, not be sufficient to sustain your position in this stiff competition. In such a scenario businesses need to integrate time-saving plugins with their marketing automation platform for better results. We discuss three tools that give your sales team a better control over the process.

Tool to follow up with prospects over phone
Businesses that reach out to their potential customers within an hour of receiving have seven times more chances of striking a meaningful conversation with the key decision-makers than businesses that reach out after an hour. If for instance, there is a tool that sends phone alert to the sales representative about a demo request form filled by a prospect, the representative can immediately follow-up with the customer.

Tool to clean the data
Ascend 2 in the recent survey revealed that 38% of marketers blame inadequate contact quality as the main reason for the success of marketing automation process. If businesses are unable to get a complete picture of the prospects even after buying telemarketing leads, it is vital to integrate a data cleaning tool with the marketing automation platform. These tools automatically match, append, and enrich the prospect records, making it easy for the sales team to understand the customer and pitch the product.

Tools to provide customer support chat
If a business is using a chat service to provide better assistance to a customer, it needs to connect the tool with the marketing automation software. Integrating the tool enables the sales team to create prospects from chat, view their activities, and even score them for lead qualification. The team can also forward the hot prospects to sales team based on the positive interactions they had with the prospective customer.

Last Few Words
These are a few of the many plugins and tools available for integration with marketing automation tools. Before investing in a tool, it is imperative that the business determines the specific points in the process that takes up a lot of the time of the sales team. Analyze the pain points of the team as well as the customers, so that you choose tools that benefit both the sides equally.