How to Maximize Online Sites as a Marketing Tool
Smartphones have become one of the most common ways of marketing. Today, almost all consumers of various products and services purchase using their phones. Smartphone users prefer to use a mobile-optimized website than a desktop site. Any company with a brand mobile site is on an upper hand because this is the trending and one of most efficient ways of marketing in today’s market. However, it is not just about having a site, but rather having a well-designed mobile site that can satisfy consumer’s needs. About 29% of consumers shift to sites if the first one does not meet their goal.
How to Improve Technicalities
Technicality is the core foundation of any mobile site. The following are the must-dos to ensure efficiency in your mobile site;
- Ensure Mobile ads automatically redirect to mobile sites and desktop ads to desktop sites without any mix-up.
- Carry out Implementation of track conversations and analytics on both desktop and mobile sites.
- Test for elements of Flash and their removal if any to prevent low speed on Android.
- Enhance performance to an optimum level by examining your site on different browsers and devices.
- Submit mobile sites pages XML sitemap to Google.
- Perform a test on the receiving end of your site and load information in users’ intent.
- Enhance the website’s speed using Google speed tool.
These technicalities should be audited every month to ensure the smooth and efficient running of the site.
How to Optimize a Mobile Site
It is important to enhance all the site’s pages to enable consistency. Features such as transparency in the use of visitors’ data, zooming and expandable images should be designed suitably to promote conversion. The link to the site should also be well labeled as either a mobile site or a desktop site. Tags such as full site can only make one site viewed as complete at the expense of the other site.
The Best Design for a Homepage
The homepage of any site should be able to provide necessary and reliable information to the users. It should also be the welcome page as well as the promotional platform. The best homepage should have the least selling and promotions but have shortcuts and brief CTAs. Your logo should serve as the page’s shortcut. The page should have the search bar preferably at the top for any search about particular products. Also in the search results, the best products should always come as the first results. Filters are also fundamental in helping users narrow down to their preferences. The bottom of the homepage is the most suitable place for calls-to-action and should consist of appealing fonts, color, and choice of words.
Best Practices for E-commerce Sites.
To increase conversion, site owners should allow consumers convert on their terms. It is advisable to avoid requesting users to sign up before they explore the site to limit low conversion rate in an e-commerce shop. The process of signing up in the initial stages of consuming the product is usually irritating to users. The commercial sites should also offer several payment options. Additionally, include reviews that allow filters to be applied to them on the site to market for itself. Reviews aid in a big way in the decision-making process. In fact, statistics reveal that 92% of online users check reviews before making a purchase