Their business model is to create an “all-in-one device” that captures as much of both your attention and your data in order to 1) deny other companies access to your attention 2) resell information about you.
Please, go on swatch.com,
Antoine
63

The first point doesn’t make any sense, and the second point is an astonishing claim that, in the case of Apple, needs proof. Apple is taking great effort to build a secure system, and their business model doesn’t rely on selling user data. Without any actual evidence of them selling personal data, this is nothing but defamation.

I don’t have a Swatch Bellamy, but I’ve got an Apple Watch, two Pebbles, and my mother has a Withings Activité. The Pebbles show how difficult it is to create a useful general-purpose smart watch — opinions vary of course, but I think the functionality and usability are highly limited.

The descriptions of Swatch’s smart watch plans sound more like Withings’ Activité and Steel HR watches. They look like mechanical watches, connect via Bluetooth, and their batteries last for months. However, they are little more than pedometers masquerading as mechanical watches. So their smart functionality is very limited, they will never be autonomous, and every interaction has to go through the phone app — even stuff as basic as setting timers.

I absolutely do think that these watches with additional functionality have a future (whether grand or niche remains to be seen). The Withings watches are great for people who want a normal watch and a simple pedometer. But the scope of possibilities is limited. Activity tracking, sleep tracking, possibly whether forecast, and … some products display notifications and caller ID, but do you really need or want that? What else is there? This is the problem of smart devices with no or tiny displays: you can only do so much with them. And this is just regarding the input/output interface! More complex functions like voice control (I love Siri on my watch!) and home automation could only ever be extremely limited on a device with little connectivity and no regular updates.

It seems to me that what Swatch is planning is not a proprietary smart watch platform, but a platform for regular watches with some smart functionality.

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