You are a designer. And you can do this magic thing. This magic thing called empathy.
Good UX designers must be fighters
Andrew Doherty
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As designers, for us truly to have empathy we need to interview, observe and talk with actual users. We should be advocating for them with both quantitative and qualitative data. There’s no faceless mistress. Our users are real and we should design based on self reference. Our personal design opinions should serve those users, we are on teams trying to help those users achieve goals.

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