An authentic, viral political ad is the white whale of American politics, and candidates chase after it like so many Captains Ahab. Some can harpoon it, but others only stab themselves.

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Big. Yellow. A menace to our economy…?

I’m Will Kramer; this is Campaign Ad Breakdown, a periodic series where I take a deep dive into the inner workings of political advertising. Previously, I used the 2018 Georgia gubernatorial primary as a case study into coded messaging. This time, I’ll take a look at a couple of campaign ads designed to go viral and explore which techniques work and which techniques are dangerous. Since all my previous…


Brian Kemp’s chainsaw meets Michael Williams’s “Deportation Bus” in a clash of right-wing, bigoted titans. Who comes out on top?

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What self-respecting Southern man wouldn’t love some explosions?

I’m Will Kramer, and this is Campaign Ad Breakdown, a periodic series where I take a deep dive into the inner workings of political advertising. Previously, I took a look at Carly Fiorina’s infamous “Demon Sheep” ad. For today’s Campaign Ad Breakdown, I decided focus on 2018 Georgia gubernatorial race. The Republican primary in particular featured all sorts of interesting and strange ads. …


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Honestly? Yeah. Yeah, he has.

Hello, readers. I’m Will Kramer, and this is the first of my Campaign Ad Breakdowns. This will hopefully become a weekly series in which I take a look at a political campaign ad of some kind and analyze the factors that go into it, ranging from the camera angles to the music to the production company and anything in between. Sometimes, I’ll also take a deep dive into one or more of these aspects. For example, I might do a harmonic analysis of an ad’s background music, or I might take a look at the phrasing and speaking rhythm of…


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Great candidate? Yes. The only good candidate? Unclear.

I’ve heard a lot online and in person about people, generally democratic socialists or their farther-left kindred, who intend to vote for Bernie Sanders, and only for Bernie Sanders, in 2020. If the Dems nominate anyone else, they would vote third-party, or not at all. This varies somewhat, of course. Some would vote for a candidate like Elizabeth Warren, who is progressive but less so than Sanders, while others take a firmer, Sanders-only stance. Such a vote is variously explained as a rejection of the Democratic establishment hold on the nomination process, a sign that enough centrism is enough, or…

Will Kramer

Self-proclaimed campaign ad connoisseur.

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