YOUR VISUAL BRAND IS TELLING PEOPLE WHETHER OR NOT TO BUY.
The impact your brand has is often overlooked and undervalued by startups and small businesses. As sales people and marketers, we have less than 8 seconds to capture the attention upon first impression with potential customers.
Here are three things you can do in developing your brand early on:
- Do not skip this step in creating your brand
- Ask yourself, unbiasedly, whether your visual brand communicates the value you perceive of your product or service
- Set a visual and verbal tone and standard that matches how you feel about your product