I actually listened to The Startup Chat podcast on this subject this morning.
Steve Farrugia

Hi Steve,

Thanks for your response. I love your 4C since it seems cover more on the product strategy. Mind if I put it on my post? For me the best part of your idea is how you swap the consider and collect.

Sometime we need to move faster, and collecting data will took some time while your “consider step” are actually work well for that kind of scenario.

on the calculate, do you think if it better if it merged with the collect and analyze step? So we view the feature from both side: customer and company?