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Willy David
Willy David

Willy David

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From The Illusion of Measuring What Customers Want by Alan Klement

… how they feel at a certain moment, a notion he calls “moment utility.” This is the concept, Kahneman said, Bentham really had in mind. But because researchers are more interested in extended outcomes, more often the question they ask is memory-based: “How was it?” Kahneman said…