In The Year 2016
The person, company or brand that is transparent with their audience will be the most successful. People buy from who they know, like and trust. The person, company or brand that embraces Periscope, Meerkat, Snapchat and now Anchor.fm will be the one that wins the race in 2016.
If you are not executing on the platforms listed above, you come off as shady and people are more likely to not trust you.
The two books that inspired this post are “The World Is Flat” by Thomas L. Friedman and “Crush It” by Gary Vaynerchuk