Important to mention: although Blendle is all about journalism, you won’t find a lot of “news” in Blendle. We’ve seen that our users don’t like to spend money on the news. It’s everywhere. What our users do like to read is investigative reporting, revelatory background articles, newsworthy analysis and hard-hitting interviews. In other words, users mostly want to read about the “why” instead of the “what”.
With the biggest publishers in the country on board, we’re launching our journalistic startup in…
Alexander Klöpping
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I’m curious about whether your view on this part in particular has changed one year on, with ‘fake news’ now common parlance and newspaper revenues plummetting further amid growing political upheaval.

In a world where nobody wants to pay for news, news publishers have few options, paywalls being one of them. Your platform is a really interesting go at an alternative business model — but if, by design, it doesn’t support traditional news reporting, then that aspect of journalism is being left out in the cold.

Paywalls mean that if a reader wants, say, the investigative reporting of the Times, they’ll be getting access to the news as well. And they’ll probably read it. By focusing on individual articles, and avoiding news amongst those, then a large chunk of journalism is cut out — a part that is essential to the functioning of civil society. Without it, the news void will be filled by those who can afford to give it away for free — be they financed by oligarchs, spreading untruths to fund ad revenue, or demagogues preaching directly to the masses.

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