April reading list from Wingify design

A list of articles that we read and debated in our team. With notes/summary in-line.

📕Commoditisation of UI — Why unique UI will not make or break your product — Article Link 👉

  • It doesn’t matter how unique your UI is, competitors will eventually copy it and it will end up commoditised.
  • Microsoft Windows is the most popular desktop OS in the world. But Microsoft didn’t come up with the idea of graphic user interface in the first place. They copied it from Apple Macintosh, who in turn stole it from Xerox Alto.
  • What does this mean?
  • First, unique and good design alone does not lead to a successful product.
  • Second, your users don’t care if your design is unique or not. They just want it to work for them. In fact, using existing patterns increases the chances that your product will be simpler to understand and more widely adopted.
  • Third, as the industry matures UIs will converge even more: think about conversational chatbots or voice. Interface there is literally invisible.
  • It means that it’s time to focus more on what can’t be commoditised or easily copied i.e. Unique value your product is creating for people or your design culture.

📕 My lightbulb moment with modular design — Reducing our design handoff from 30 mockups to just one — Article Link 👉

How design team at Yammer came up with a modular system to design things the same way we write code to keep things pixel perfect.

📕 Shipping code isn’t just for engineers. It’s for designers too — Article Link 👉

  • It explains how simple changes are dragged out across several days or weeks, pulling in multiple people at the expense of other work. (Brooks’s Law specifically calls-out the explosion in communication overhead as more people are added to a project as a reason for delay.)
  • And why designers should be shipping small changers to production instead of relying on the dev team

📕 Gen Z: A Look Inside Its Mobile-First Mindset — Article Link 👉

A Google report in partnership with Ipsos on today’s generation’s behaviors, tastes, and wants — which all act as bellwethers of future consumer trends. Beautifully put in infographics

📕 Disadvantages of Material design — Article Link 👉

Although we are seeing much adoption of material design. We dig deeper to understand some thoughts on disadvantages of Material design for better understanding:

📕 Where will UX design be in 5 years? 5 Predictions — Article Link 👉

  • Design great Dieter Rams once said, “You cannot understand good design if you do not understand people; design is made for people”. So, is all design ultimately user experience design?
  • As a case in point, Google Glass (a kind of augmented reality pair of glasses) was retired in 2015 following poor sales and a range of safety and privacy issues. This tells us that whether a technology is successful is ultimately not going to be determined only by its level of innovation or its standard of execution. It also needs to be desirable to the user, and something that enhances their life in an important way. This is where UX design is crucial.
  • When it comes to the work of UX designers in particular, it’s unlikely that many tasks will become automated any time soon. Effective user research and user testing, for instance, are complex and require emotional intelligence and, importantly, an ability to understand which needs and behaviors are not present as well those that are. AI is still a long way off understanding the significance of things that people don’t say or do.
  • Similarly, when it comes to visual design, understanding the complex cultural and emotional connotations of colors and their infinite combinations, and creating a meaningful, emotionally engaging look and feel for a product is likely to be something that always requires the involvement of human designers.
  • Designers of user trust : Finally, look at any film, literature, or TV show that explores AI, and the dominant narrative is likely to be dystopian, involving technology gone rogue. As AI becomes a reality, particularly in high-risk applications such as automated cars, one of the key jobs of tomorrow’s UX designer will be to design products that establish trust from the user towards the machine. Humans have a hardwired need to feel in control of their environment, and designers must find ways to meet this need, while also delivering the potential of AI to enhance human health, safety, and decision-making.
  • Role of UX designer can be range from delivering user research, user journey design, wireframes, prototypes, high-fidelity visual design, user testing, and even some coding. Wherever design heads next, UX designers will be in a good position to adapt.

📕 Why no one should be called a UX Designer — Written by our own in-house designer Varun Mohapatra — Article Link 👉

  • Every designer is (if not.. should be) a UX designer
  • Everyone working on the product contributes to the UX. User experience results from the combined efforts of everyone involved in building it
  • Thinking that a designer or a specific person/team designs the user experience, is setting the wrong expectations in the first place.
  • If 80% of the time, you’re doing (x), then you are an (x) designer. If you come in at early stage and ideate on the user flows, you can call yourself an Interaction designer. If you design early-mid stage wireframes or prototypes, call yourself a Prototype designer. If you design the final interface, call yourself a User Interface(UI) designer. If you design icons, illustrations, you can be known as a Visual designer. Animations? Motion designer. If you don’t design anything, but come up with strategies & recommendations to make the product more usable, you might be a usability analyst, or a maybe a UX researcher. If you fill in more than 3 of the above mentioned roles, you can call yourself a digital product designer, or simply — Product Designer.
  • The root cause for confusion here is that people take UX as a subset of design. In truth, UX is the outcome of not only design, but many other disciplines, factors & circumstances.

🎬 These two NID students digs deep and learn how might data make for a better and more community-oriented place to live: 👉

📕We came across this tool by Google which can let youchoose and apply color palettes to your UI, as well as measure the accessibility level of any color combination — Tool link 👉

📕Humorous take on “The Ideal Design Workflow” by Keaton Herzer — Article Link 👉

📕12 Principles of motion design illustrated — Article Link 👉

Which articles are being talked about in your design teams? We’re eager to know! Want to connect with us? We are here → https://dribbble.com/wingify

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