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This is the end, or the sixth article, of the series ‘Things Wink Will Never Compromise On’. The key point is we are adamant that if Wink is to exist, it has to be and remain relevant.

First things first: it goes without saying that we believe Wink is needed or, to word it more appropriately, Wink is relevant for our generation. There’s no denying that something isn’t quite right with the way we interact with each other, if we hardly do that anymore. We think Wink is (part of) the solution by aiming to be a companion in genuine…


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When we thought of Wink, we thought of it as a way to make life better and to make us live life well. A big part of being well is mental health and mental health is all about cognitive, emotional and social wellbeing. We don’t want to ever compromise on mental health, but be aware of it with every decision we make.

If you’re honest, there’s almost always some hesitation to talk about mental health because the word you hear instead is ‘condition’, ‘mental health condition’. We want to talk here about ‘mental health’, full stop. …


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What does a social networking app have to do with trees? Not that much, at first. That is, not that much until today. But today, Wink has a lot to do with trees: a tree will be planted, in California, for every one of the next 1000 accounts created at wink.social. It starts now.

We started building this social networking app, because we wanted to be of a different kind. We see things differently than most current social networks: we think life is best done together and remembered together. You can read more on what we’re all about in our…


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Caution! We’re approaching a sensitive, and even controversial, subject: ‘Privacy & Data Protection’.

Some would probably say it is not the best idea. Some may be right. The subject has caused quite some turmoil lately. We’re not saying it is not a dangerous one, but that it is a fairly unavoidable one in the realm of social networking. Breath easy, we’re going to tackle this one with caution.

We’re not really sure what you have in mind when you think of Privacy & Data Protection. Honestly, it would be too hard to guess. …


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We are now in the thick of the things we will never compromise on and we’re tackling addiction. There’s alcohol addiction, tobacco addiction, drug addiction, gambling addiction, food addiction, shopping addiction and, as it turns out, screen time addiction. It goes without saying it is the last one we are interested in.

Maybe it’s not always labeled with the unpleasing term ‘addiction’, but screen time is an issue we face currently. It’s not just us who recognize a problem in this. The Screen Time feature integrated by Apple with iOS 12 — that we’re exceedingly glad about — focuses on…


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At a first glance, it could seem that we are repeating ourselves, talking about socialization as another one of the things we find value in and that we will never compromise on. We invite you to read on and see why socialization is worthy of an article of its own.

We think of socialization as the more palpable aspect of a genuine relationship. The fuel that keeps the relationship going. Meaningful relationships call for commitment and constant interaction to thrive. In other words, socialization.

There is no denying that, these days, socialization happens many times virtually. There’s so many reasons…


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At this point in human history, it goes without saying that we are social beings. The way we form relationships, no matter the barriers that we face, is proof enough, at least for the purposes of this article, that we find value in relationships and, even more, given their everywhereness, we consider them indispensable to life.

For us, it is quite remarkable to see the ways people connect to each other; it is just as remarkable to witness the increased significance of social networking in creating and developing relationships.

We couldn’t help but also see that, after more than a…


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It is almost unbelievable the power ideas have to bring people together and make things happen. Seeing worth in genuine relationships was the driving force behind the creation of the Wink team and Wink itself. As our team crystallized, more ideas became valuable to us and fell under the heading things we will never compromise on.

We have come to six core values now when you have found us. As affirmed on our website, the things we will never compromise on are:

You’ve read the list now…


The story of Wink begins now. For you. But, before Wink ever was, there was friendship. Let me explain.

It was one of those times in life when you think of nothing else than the present moment: it was just the sea, the sand, the palm trees and three friends. It was Cannes 2013.

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Spinning the yarn for hours, we somehow ended up counting steps from a palm tree, digging a hole and burying a box. We laughed on how the three of us would return and dig it out again.

Then, I realized we naturally assumed we would still…


I am happy to announce that Wink will soon be launched into the world. The reasonable question that arises is who am I and what is Wink. Glad to answer.

I, and a fine startup team that I am part of, thought it was about time to approach the ubiquitous social networking from a different angle. The goal is to bring the social back into social networking with Wink.

The real connection I had with two of my best friends (more on that next time) is the engine that powered the creation of Wink, a distinctive social networking app that…

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