Digital receives 10 times the eye contact of static signage

Wired Store
Nov 16, 2018 · 1 min read

In a Nielsen survey of 1,000 shoppers, 42% revealed they would rather shop at a store with video displays, 68% said digital signage messages influenced their purchase decisions and 77% said it helped them learn more about products.

Shoppers are already using digital screens for every other aspect of their lives and Digital Media tells a better story:

  • Digital receives 10 times the eye contact of static signage
  • 80% increased shopping experience
  • 30% increased store traffic
  • 89% engaged, entertained, and improved experience
  • Sales increase up to 55% when adding digital technologies
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