Pros and Cons of Digital Signage

Wired Store
Sep 3, 2018 · 2 min read

Transitioning from traditional signage to digital signage is an important decision a lot of business have to face someday. Owners want communication supports that match the image of their business. Some traditional businesses keep cherishing their good old boards but most modern companies tend to switch to digital signage. Let’s have a look why with the pros and cons of Digital Signage over Traditional one.

Pros of Digital Signage

  • Quick update of the contents. The screens are controlled via a software or web platform and it is possible to change the content with just a few clicks, which is faster than changing posters.
  • Eyes catching. The screens can broadcast slides or videos with animated content that will attract the eye more easily than posters.
  • A lot more space on the screens. A poster does not change and has very limited space. On a screen you can scroll the content or have an infinite number of slides with an unlimited amount of content.
  • The mastery of remote communication. The digital signage can be connected to a cloud making it easy for the admins to control the display of contents on an unlimited number of screens, without geographical constraint.

Cons of Digital Signage

  • Important investment. Buying a screen is much more expensive than putting up a poster and the solutions to control screens are rarely free. In the long run, it is possible to make the screen more profitable but it will take months or years depending on your needs.
  • Editing and renewing the content can be complex. If the people managing the screens are not graphic designers, it can be difficult to update the content regularly on the screen.

Conclusion

In the long term and if you work with professionals, Digital Signage might be a good choice. If you are in the Melbourne Region, contact our team and they will be able to assist you or answer your questions.

Written by

Audio Visual Specialist in Melbourne, Australia. https://wiredstore.com.au/

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade