8 Major Ways to Boost Customer Engagement in your e-Store
Magento is one of the most successful ecommerce website development platform’ in the market. So, in the past couple of years, there has been significant growth in it because of its open source or flexible environment where it provides robust themes and extensions with the goals that it looks and functionality can be personalized according to the business requirements. Therefore, Magento is the most secure platform for open source ecommerce.
Below is the given list of best practices, which you can incorporate in your stores to engaging better and sell more and server faster way:
Keep your design clean
If your design is not attractive, then it does not matter how good your product pricing is and how amazing your product is. So, when they say attractive or engaging design, it doesn’t mean with lots of colors. It mainly indicates one that is least obstructive to the visitor and lets them browse and shop with minimum interference.
A website which loads faster also provides an easy way to navigate, perform, much better than their competitor because a great ecommerce experience starts with a quick page load time of your e-Store. Therefore, the usability of your website is a bit tricky to understand as it holds everything right from the site navigation, how customers find the products to how the order is placed.
Below are the following examples of how site usability can be used to make conversions:
Product Recommendation– This helps to know the product accompaniment of which the customer is currently viewing or previously purchased and added to the shopping cart. Besides, their algorithm also provides suggestions which customers may not know they needed or possibly even existed.
1-click Ordering- 1-clicks ordering enable the user to save credit card details to their account and help in making future purchases comfortable.
Personalization makes your customer feel special by making the conversation personal or relevant by forcing them to take notice of your pitch. So, the concept of customization works around the varied interest exhibited by shoppers in their past interactions with your brand by identifying the necessary parameter, segmenting the customer based on those parameters and then targeting them is the key. Advanced personalization techniques and tools customize every aspect of a customer journey to the brands offering. So, as per the study by Invesp, 53% of shoppers believe that ecommerce retailers who customize the shopping experience are seen as providing more valuable service.
Magento website development helps you to assure that your customers do not abandon their shopping carts’ because most of the time shopping carts abandon due to the complicated checkout process and that affects user experience as well as discourages overall sales of stores. Therefore, you can easily avoid this situation by creating a quick, intuitive, and simple checkout process for your customer. So, make sure your checkout page includes only necessary elements like personal information, delivery options, and accepting various payment options along with some security badges to boost the sales.
Site search is another efficient customer engagement strategy as it engages the customers much more than other leading strategies. Therefore, it is an excellent way to start integrating customer reviews with other social media platforms like Facebook, Twitter, and Instagram. Thus, this enables easy uploading and can seamlessly show off all your impressive 5-star rating and reviews.
As per the survey, it shows that the user mainly prefers live chat as a customer service channel because a list of frequently asked questions (FAQs) may not satisfy the customers, whereas live chat allows them to get the answers about products, stores, payment, ranges, fulfillment, and so on. Therefore, there are plenty of options to comfort the shopper by chat through text or live video.
Offer Free Shipping
Shipping is one of the most prominent feature’ of all the online stores, which enables you to give a significant impact on your sales. So, it does not matter what you are selling’ always give your potential customer a free shipping option. A free shipping option can also help you to encourage more customers, which in turn, improve your sales. In fact, many customers add more items to their shopping carts, when they see the free shipping option is available.
Multiple Payment Options
When you limit your customer by limited payment option, then they switch to better online stores. So, apart from offering them safe, secure, and user-friendly payment alternatives, you also need to provide them multiple payment options like PayPal, credit/debit cards, Stripe Gateways, and so on. So, if your store wants to make sales on a global platter, then you need to add Magento extensions that can help to offer multiple payment options. This would again help you to boost your sales and revenue on a long-term basis. Moreover, by incorporating this you can grow your client base to different countries as well.
So, for wrapping up, Magento helps in developing highly interactive ecommerce stores. Therefore, all you have to do is to make your ecommerce website more accessible, user-friendly, and interactive.