How to use Yelp to grow your tutoring business
When a new student or parent is considering working with you, one of the easiest ways to build trust is to share testimonials from former students.
Most tutor we’ve met collect reviews and posting them to their website, but if you’d like to meet new students from your positive testimonials, you’ll have to list them somewhere students are looking for them.
Just like YouTube and Craigslist, Yelp is one of the internet’s hidden search engines, where a student or parent will start their quest to meet a new tutor. Tutors we’ve met at Coach have often reported meeting up to 50% of their new students from Yelp.
If you haven’t started a Yelp page yet, the formula to getting started is simple: populate your business profile, and get current and former students to write glowing reviews of you.
Doing this properly will allow you to rank highly in Yelp’s search engine, but there are a few nuances to follow to make sure prospective students click through to your page.
Want to get started right away? Build your business page on Yelp as you read through this guide.