Cast your mind back a couple of months: supermarket shelves void of hand-sanitiser, batteries and, of course, toilet paper. As we made preparations to go into the unknown, a ‘survival instinct’ was awoken in us, inspiring us to stockpile. Some experts claimed that our fascination with toilet paper was a way of regaining control over our lives, which we understandably crave in so-called unprecedented times. But the impact of the pandemic on our consumption habits goes much further than not having to buy loo-roll for the rest of the year. …

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