Madchup

Volodymyr Sobolev
2 min readMar 15, 2017

--

The ketchup maker Heinz used the idea from the Mad Men in his new advertising campaign. The creative concept from the series was the images of products without ketchup with the slogan “Pass the Heinz”. Now billboards with this advertisement can be seen in New York.

Great idea?

Plagiarism?

Both?

Like?

--

--

Volodymyr Sobolev

Who Dares Wins. СMO at Kovalska. Lecture at kmbs and SKVOT