Vladimir Sobolev
Mar 15, 2017 · 2 min read

The ketchup maker Heinz used the idea from the Mad Men in his new advertising campaign. The creative concept from the series was the images of products without ketchup with the slogan “Pass the Heinz”. Now billboards with this advertisement can be seen in New York.

Great idea?




Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade