When it comes to social media, one platform that continues to grow at a rapid pace is Instagram. With over 1 billion monthly active users, there’s no denying that Instagram is one of the most popular social media platforms out there.
If you’re running a business, then it’s important that you have a presence on Instagram. However, simply having an account isn’t enough. You need to make sure that you’re staying relevant on Instagram, otherwise, you risk being lost in the shuffle.
So how exactly can you stay relevant on Instagram? Here are 10 of 20 tips:
#1 — Post interesting content
If you’re looking to up your Instagram game, one of the best things you can do is post interesting content. That might seem obvious, but it’s amazing how many people fail to do this simple thing. Why is interesting content so important? For one thing, it’s a great way to get people to engage with your account. If your posts are interesting, people will be more likely to like, comment, save and share them. And when people engage with your content, it helps to improve your visibility on Instagram. In other words, posting interesting content is a great way to attract new followers and keep the ones you already have.
So what makes for interesting content? That’s a tough question to answer because it varies from person to person. But in general, try to mix things up and avoid posting the same types of photos over and over again. Also, consider using different types of media, such as videos, infographics, and quotes. And if you’re really struggling to come up with ideas, take a look at what other accounts in your niche are doing and see if you can put your own spin on it. Remember, staying relevant on Instagram is all about posting fresh, engaging content — so make sure that’s what you’re doing!
#2 — Connect with other users
While staying relevant on Instagram may seem like a daunting task, there are actually a number of easy ways to stay connected with other users. One of the best ways to do this is to use hashtags. Hashtags are a great way to connect with users who are interested in the same topics as you. In addition, you can also use hashtags to find new users to follow. Another great way to stay connected with other users is to comment on their posts. This is a great way to start a conversation and get to know other users. Finally, you can also connect with other users by sending them direct messages. This is a great way to get started on Instagram and make new friends.
#3 — Use filters to enhance your photos
If you’re into photography, chances are you’re on Instagram. And if you’re on Instagram, you know that staying relevant requires posting high-quality content regularly. But let’s face it, not all of us can be professional photographers. That’s where filters come in. By using the right filter, you can make your photos look more polished and professional without spending hours editing them. And trust me, your followers will appreciate the effort. So go ahead and experiment with different filters until you find one that works for you. Your feed will thank you for it.
#4 — Repost others’ content occasionally
It’s no secret that staying relevant on Instagram can be tough. With algorithm changes and the never-ending scroll, it’s easy for your content to get lost in the shuffle. That’s why occasionally reposting others’ content can be a great way to keep your account fresh and engaging. When done correctly, reposting can introduce your followers to new ideas and perspectives while also helping you connect with other creatives in your field.
Of course, there are a few things to keep in mind when reposting others’ content. It’s important to make sure you’re only reposting content that is relevant to your own brand, make sure to credit the original creator, and avoid reposting the same person too often. You also want to be mindful of the overall tone and aesthetics of your feed. By staying strategic, reposting can be a great way to breathe new life into your Instagram account.
#5 — Use Instagram Stories
If you’re looking for a way to stay relevant on Instagram, using Stories is a great option. Stories are a quick and easy way to share everyday moments with your followers. It is an essential tool for staying top of mind with your followers. With Stories, businesses can give their followers a behind-the-scenes look at their operations, and influencers can share personal glimpses into their lives. They’re also a great way to connect with other users, as you can respond to their stories directly.
Additionally, using Stories can help you to increase your reach and engagement on Instagram. When you post a story, it appears on the Explore page, where users can discover new and interesting content. Therefore, if you’re looking for a way to connect with more users and grow your audience on Instagram, using Stories is a great option.
#6 — Run contests or giveaways
A great way to stay relevant on Instagram is to run contests or giveaways. This is a great way to engage with your followers and get them excited about your brand. Make sure to set some guidelines for the contest or giveaway, such as requiring participants to follow you and tag a friend in the comments, and be sure to choose a prize that will be of interest to your target audience. You can create a mobile landing page on Wizlink with any of the Contest templates published to it to share your promotion. Sharing your marketing content on a landing page via your bio link will help keep it afloat among the noise and other content on your socials as you post new content regularly — on Instagram especially.
You can also promote the contest or giveaway on your other social media channels and in your blog or email newsletter. If you run a successful contest or giveaway, you’ll be sure to see an increase in both engagement and followers. Be creative and have fun with it!
#7 — Partner with other brands or influencers
Any brand looking to stay relevant on Instagram knows that partnering with other brands or influencers is key. While some may think that working with others takes away from their uniqueness, the opposite is actually true. When done correctly, collaborating with others can help to broaden your reach and discover new audiences. Not to mention, it can also be a lot of fun!
Finding the right partners can be a challenge, but it’s worth taking the time to find complementary brands or influencers who share your values. Once you’ve found the right fit, you can start brainstorming ways to work together to create content that will resonate with your combined audiences. You can also team up to create sponsored content. This is a great way to get exposure for both brands and can help you reach a larger audience. If you partner with the right brands, you can also get access to exclusive products and experiences that your followers will love. So don’t be afraid to reach out and collaborate — it just might be the key to taking your brand to the next level on Instagram.
#8 — Collaborate with other users
Staying relevant on Instagram can be a challenge, especially if you’re not working with other users. However, collaboration is key to maintaining a strong presence on the platform. By teaming up with, not just brands or influencers but, other creators, you can reach a wider audience and explore new creative opportunities. Plus, it’s a lot more fun to create content with friends! One option is to simply tag each other in posts. This is a great way to give each other a shout-out and let your followers know who you’re working with.
Another option is to do a takeover, where one person takes over another person’s account for a day or more. This is a great way to mix things up and give your followers some new content. Whatever route you decide to go, collaborating with others is a great way to stay fresh and relevant on Instagram. So if you’re looking to take your Instagram game to the next level, start reaching out to other users and see what kind of magic you can make together.
#9 — Post behind-the-scenes content
Hashtags like #bts or #behindthescenes are very popular on Instagram, and for good reason. People love getting a peek behind the curtain, whether it’s a behind-the-scenes look at their favorite TV show or a sneak preview of a new product.
If you’re looking for a way to stay relevant on Instagram, post behind-the-scenes content. Your followers will love getting a peek at what goes on behind the scenes of your business or personal life. It doesn’t have to be anything fancy — even a quick photo of you setting up for a shoot or working on a project can be enough to get people interested. Not only will this give them a sense of connection to you, but it will also make them feel like they’re part of the process. And when they feel like they’re part of the process, they’re more likely to become loyal fans and customers.
As an added bonus, behind-the-scenes content can also be recycled and repurposed down the line, so it’s a great way to get more mileage out of your content strategy. And if you have an audience for your #bts content, then you can take it a nudge further to convert that audience into customers or eager supporters by sharing your project or goal roadmap with a call-to-action on a Wizlink mobile landing page using the Timeline card among a collection of 30+ templates in the dashboard, then share your Wiz.link short link in the bio section of your Instagram profile or your other socials. So don’t be afraid to show your followers what goes on behind the scenes or what’s coming up. It’s a great way to connect with them and keep them coming back for more.
#10 — Take advantage of Instagram Live
There’s no denying that Instagram is one of the hottest social media platforms around. With over a billion active users, it’s a great way to stay connected with friends and family as well as stay up-to-date on what’s happening in the world. And of course, it’s also a great way to promote your business or brand. But if you’re not using all of Instagram’s features, you’re not making the most of it. For example, have you considered using Instagram Live?
Live video is a great way to connect with your followers in an authentic and engaging way. It allows you to show off your personality and give your followers a behind-the-scenes look at your life or business. Plus, it’s a great way to build hype for upcoming products or events. You can use Instagram Live to show off your products or services in action, give sneak peeks of upcoming content, or even host live Q&A sessions. A link in bio and mobile landing page tool like Wiz.link can come handy here as the Countdown and FAQs cards are fitting pre-designed cards amongst other templates you can customise to aid your Instagram Live campaign. If you’re not sure how to get started with Instagram Live, here are a few tips:
First, make sure you announce that you’re going live ahead of time so that your followers can tune in. You can do this by sharing a preview on your Stories or sending out a push notification through Instagram’s built-in scheduling feature. Once you’re live, interact with your viewers by answering their questions and commenting on their comments. And don’t forget to have fun! The whole point of live video is to give your followers an inside look at who you are, so let your personality shine through.
📖 Keep reading: ‘11 — 20 Tips for Staying Relevant on Instagram’
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Wizlink — Mobile Landing Page & Link in Bio Tool
If you’re looking to create a mobile landing page with cards and buttons that will enable you to easily redirect your Instagram, TikTok, Twitter or your other socials’ followers to your different online content, Wizlink can help.
Wiz.link offers a variety of pre-designed cards as templates that are perfect for promoting your brand, product, services or goals on social media. Plus, our easy-to-use platform makes it easy to create and measure a landing page that’s tailored to your needs. So if you’re looking to take your Instagram marketing to the next level, Wizlink is the perfect solution to generate one link for your dynamic mobile landing page and insert it into your profile bio section.
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