
From an UX/UI perspective, Pinterest’s tools are better than Google’s because they leverage the smartphone camera in real-time, allowing users to take a photo in Pinterest and then have Pinterest search for the exact or similar products in the photo. User can then purchase the product, if found by Pinterest. Shopping Cart, one of Pinterest’s newest search tools, allows users to visual search and discover products across the web. These tools will also be instrumental in monetizing Pinterest’s new native video product, which allows advertisers to create video content around their products. As video becomes the dominant medium on mobile, having powerful search capabilities in its native videos will be a key component of Pinterest’s commerce opportunities.