Non alcoholic beer, the next world trend?
It’s hard to imagine non alcoholic or near beer trends spiking here in Cleveland OH because literally every grocery I visit doesn’t carry non alcoholic beer, except Trader Joe’s (which carries Clausthaler, a beer-like malt beverage made in Germany — which is incidentally listed among the best German non alcoholic beers, here). Usually I’ll see Odouls at the grocery, but there is no where near the selection of N.A. beers as there are even craft beers today. In fact, I’m seeing where the number of craft beer selections far outnumber the traditional American beers like Coors, Bud, Miller, etc.
Best Near Beers
Here’s an interesting article comparing the best near beers (there are not that many non alcoholic beer brands listed): O’Douls Original & Amber, Beck’s Haake NA, Clausthaler, Old Milwaukee NA, Buckler, St. Pauli Girl N.A., Gerstel, and Guinness Kalibar ← yes this is the non alcoholic beer made by Guinness, although this article says it is called the Open Gate Pure Brew. Hopefully you (the reader) can help with any corrections in the comments.
Heineken 0.0 non alcoholic beer is about to roll out too. It was reported to have taken 2 years to develop. Beer critic Mike Pomranz basically tried the new Heineken N.A. beer and said it might be a suitable replacement for a soda or something, but not a beer:
“ Unfortunately, when I tried Heineken 0.0, I knew exactly what I was drinking — the blue 0.0 label was right in my face — so I didn’t have the benefit of a blind taste test. But I feel like even if I hadn’t seen the label, I’d still suspect something was up. Heineken 0.0 certainly isn’t bad. Non-alcoholic beers run the gamut from tasting like sweet unfermented wort (the sugary liquid that eventually turns into beer) to actually somewhat resembling the taste of a beer. Heineken landed in the latter category. Though the body was thin, 0.0 was refreshingly dry, lacking the fruity qualities that some major non-alcoholic beers like O’Doul’s suffer from. Like every N/A beer I’ve ever tried, if you’re truly craving a beer, this won’t scratch the itch. However, 0.0 would certainly make a solid replacement for a soda or some other sparkling beverage.”
More People Wanting Alternatives To Alcohol
While it is debatable whether non alcoholic beers will ever taste like real beer, the point of this article is to make the case that na beer is the next global product trend. This article notes that the new craft beer challenge is na beers. If you’re wondering much alcohol non alcoholic beers & near beers have, it is supposed to be under .5% ABV. Further fueling the trend is the research that points out many drinkers are planning to drink less (see this article on the trend about people drinking less) and that, according to this article, millennials and especially gen z are dragging down alcohol sales, if not about to totally disrupt it (by choosing something non alcoholic.
Non Alcoholic Beer As Olympian Fuel
OK, so we see that there are many people who would rather not have alcohol these days, whether it’s because they want to be healthier or just don’t want the hangover, but there are also athletes using na beers as fuel (read the source article here, and note that the best na beer fuel for athletes in their research is Coors non alcoholic)
Trend Data & Outlook
According to the trend graph from Google Trends we can see a sharp increase in searches for na beer since 2004.
According to MOZ’s keyword research tool the keyword, non alcoholic beer has around11.5–30.3k searches per month (here’s a screenshot of the top ten keywords being searched around the topic)
What do you think? And, by the way, what’s your favorite NA beer?
Speaking of which…non alcoholic wines are next! Tesco and Aldi are already offering low ABV wines, read more here.