SEO Training and Curated Resource List for the Insatiably Curious Digital Marketer
By Ryan Edwards
Below is a list of SEO training resources I’ve compiled over the years meant for those starting out in SEO. Search engine optimization can be a confusing world with algorithm updates and frequent SEO disagreements regarding strategy and tactical executions.
Google’s algorithm changes every day and undergoes several major adjustments every year. Because of this, outdated SEO tips may not be advisable anymore. Anything you learn about SEO should be stored, remembered, adjusted for changes that Google has made and tested yourself in a risk-free environment. Your creativity and curiosity for learning is the only thing in your way.
There are far more resources than the ones listed below, but this is a good start. I’d definitely focus on Google-owned resources first. Over the years I’ve found that the best long-term SEO tactics are the ones that ultimately benefit Google. This is obvious, but it’s a difficult consideration to make when you’re in the weeds.
Think about how Google make money. Being the best search engine on the planet keeps users coming back. More users and more frequent users = more ad revenue. Google will prioritize content that best fits the needs of a user’s search. Who that user is, what motivates them, what device they are on, what actual intent does the user have when the search X,Y,Z, what forms of content they like to consume and more.
Finally, you have to consider what factors a robot can consider to determine which page, or pages, of content best serves the Google-centric considerations I’ve already listed. So what does a robot consider?
Links and Content.
More aptly, the associated data tied to specific links and content and then their inter-exchange.
That’s all the Internet really is. If you can compose the best content for a given need and obtain the most topically relevant links pointing to that content from across the Internet…that’s how it all works. So how do you execute on this knowlege?
Enter creativity and data analysis.
When it comes to SEO strategy, there are a million good ideas, and a trillion bad ones. But ultimately there is only 1 first position at any given point in time.
Strategy driven by data analysis is absolutely necessary. That will get you to the first page. Creativity will get you to position #1.
To help you start, here is a list of resources I use. It’s not a comprehensive list. It’s a curated list. Take it, but don’t rely on it. Rely on yourself.
https://www.blog.google/ > Google’s main blog
https://www.thinkwithgoogle.com/ > Latest and greatest from Google + Case Studies + Trends
https://support.google.com/webmasters/answer/7451184?hl=en&ref_topic=3309469 < Google’s Own SEO Starter Guide
https://developers.google.com/speed/pagespeed/insights/ > PageSpeed testing tool
https://search.google.com/structured-data/testing-tool/u/0/ > Structured data testing tool
https://www.consumerbarometer.com/en/graph-builder/?question=N1 > Google’s Consumer Barometer for high-level industry-specific marketing research
http://www.abzcreativepartners.com/start-seo-right-agency/ > checklist series I wrote a couple years ago that is a good place to start
https://neilpatel.com/blog/ > Neil Patel has amazing long-form articles about nearly every digital marketing and digital analytics topic you could think of
https://digiday.com/ > high-level CMO view of digital trends
https://searchenginewatch.com/ > SEO + SEM + YouTube
https://searchengineland.com/ > SEO + SEM + YouTube
https://www.searchenginejournal.com/ > SEO + SEM + YouTube
https://www.seroundtable.com/ > > SEO + SEM + YouTube
http://uxmovement.com/ > User Experience blog (SEO plays a big role in UX)
https://www.copyblogger.com/ > Content Writing blog (SEO plays a huge role in content strategy)
http://blumenthals.com/blog/ > Trusted SEO thought leader
Link Building & Growth Hacking SEO tips:
Black Hat & Community Forum Resources (Learn from these with great caution)
Local SEO Tips:
Google Algorithm + Patent Studying:
Ryan Edwards is Vice President of the Integrated Search Department at The Tombras Group.
Obligatory self-serving calls-to-action:
For potential clients: Reach out via the contact page to learn more about Tombras’s SEO services. https://Tombras.com/contact
To learn about SEO career opportunities at Tombras: https://tombras.com/careers