World Liberty Financial seeks to revolutionize finance with a DeFi protocol that will be built for mass adoption.

World Liberty Financial
4 min readJust now

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By bringing together top tech, deep crypto expertise, and brand reach, World Liberty Financial, Inc. (“WLFi”), intends to launch a robust and global Decentralized Finance (‘’DeFi’’) protocol that aims to bring permissionless and peer-to-peer digital asset systems to everyone. WLFi is also launching the WLFi governance platform, a DeFi governance platform governance for $WLFI token holders to help shape the WLFi protocol through governance.

The WLFi protocol aims to become the one-stop-shop for DeFi across the globe. It is being designed and built by leading pioneers in the crypto industry. The WLFi protocol aspires to bring together leading technology in the blockchain industry with strategic partnerships and broad distribution channels built for mass adoption in order to redefine the landscape of DeFi.

Fast and User-Friendly, DeFi

The WLFi governance platform will help control important parameters of the WLFi protocol. WLFi’s goal, through and subject to its decentralized governance platform, is to support mass adoption and leverage the distribution of a DeFi protocol that will be designed to be highly accessible, intuitive, and community-controlled. WLFi plans for WLFi protocol users to enjoy simple onboarding and familiar UI/UX via one-click social login & wallet creation. Given the potential size, scale, and reach of the WLFi protocol, there is the possibility of creating the foundational elements required for a best in class consumer application.

Subject to the WLFi governance platform approval process, WLFi plans to operate separate “instances” on Ethereum and Scroll. Ethereum, with its deep liquidity, is ideal for handling large-scale institutional capital, while Scroll — a fast, secure, and cost-effective ZK roll-up — enables a gas-less user experience through paymaster services.

WLFi’s Vision

WLFi believes that the promise of DeFi is permissionless access to peer-to-peer information and digital asset systems that are ultimately controlled by the DeFi community, including its users.

Many aspects of traditional finance move at a glacial pace. DeFi can help shatter this paradigm. On-chain transactions are final — no more pending states or unexpected reversals. DeFi operates 24/7, putting users in control of their digital assets around the clock. Through the WLFi token voting governance platforms, community members can shape the WLFi protocol.

WLFi’s Future

WLFi is proposing to launch an instance on Aave, subject to a successful governance vote by the AaveDAO as well as on WLFi’s governance platform. Through this proposed Aave instance, the WLFi protocol has the potential, if approved, to provide users access to one of DeFi’s pre-eminent, battle-tested, non-custodial, peer-to-peer, borrowing and lending platforms. This collaboration will aim to combine the peer-to-peer and permissionless lending and borrowing that forms the backbone of DeFi with the usability and UX of web2.

Luke Pearson, General Partner & Research Cryptographer at Polychain Capital and advisor to WLFi, described WLFi as “a unique opportunity to build a platform that’s accessible and secure for both seasoned crypto users and newcomers. The opportunity to bring sophisticated programmable finance to key institutional players and global distribution channels, is the final stage in making DeFi truly serve a broader audience.”

Additionally, subject to $WLFI token holder input, WLFi anticipates that future governance proposals may include an Aave instance on Scroll. Subject to WLFi platform governance approval and other considerations, WLFi plans to launch on Scroll. Scroll’s zkEVM leverages advanced cryptography and zero-knowledge (zk) proofs to safeguard assets while providing a seamless user experience comparable to Ethereum Mainnet. Scroll also provides lightning-fast transaction finality, making it a prime destination for liquidity. In addition, Scroll is pioneering a multi-proof system, which validates transactions using both zk-proofs and Trusted Execution Environment (TEE) proofs, significantly strengthening the security and integrity of the protocol.

As WLFi moves toward full deployment, we look forward to engaging with our community and inviting $WLFI token holders to shape the protocol’s future.

The information in this press release is provided for informational purposes only and is not intended to constitute an offer to sell or a solicitation to buy any $WLFI tokens. Any such offer and sale, if and when commenced, would be done to eligible purchasers pursuant to Token Terms of Sale and Risk Disclosures attached thereto, posted at www.worldlibertyfinancial.com if and when such terms become available.

This information includes forward looking information about the WLFi protocol and future plans, which include a number of risks and uncertainties. These include without limitation statements about potential integrations with Aave and Scroll, which may not be successful for a variety of reasons, including receiving the necessary governance approvals, technical challenges, insufficient integration resources and regulatory uncertainties or limitations.

World Liberty Financial, the World Liberty Financial Protocol and $WLFI tokens are not political and have no affiliation with any political campaign.

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