Winn MaddreyinTechnekesThe Argument For Direct MailSome marketers wonder whether direct mail has reached a point of diminishing returns. While direct marketing has been eclipsed by online…May 25, 20171May 25, 20171
Winn MaddreyinTechnekesTECHNEKES ENHANCES INCENTIVE TECHNOLOGY PLATFORMIncent Boosts B2B Incentive Program Planning, Management and FulfillmentMay 9, 2017May 9, 2017
Winn MaddreyinTechnekesEmail Marketing. The Good, The Bad, and The Effective.Just send an email. It seems so simple, right? As a marketing channel, email has obvious and multiple “up sides.”May 3, 2017May 3, 2017
Winn MaddreyinTechnekesThe Value of Conversation In Today’s High-Tech Marketing EnvironmentAs businesses operate and market in increasingly technical and non-personal environments, one situation remains unchanged: People want to…Feb 24, 2017Feb 24, 2017
Winn MaddreyinTechnekesTECHNEKES COLLABORATES WITH ORACLE — Marketing Automation Service Team GrowingCHARLOTTE, NC — September 13, 2016 — Technekes, a marketing technology company headquartered in Charlotte and Silver level member of Oracle…Sep 13, 2016Sep 13, 2016
Winn MaddreyinTechnekesNotes — SiriusDecisions Summit 2016I joined a crowd in Nashville this year for the SiriusDecisions Summit, their annual sales and marketing conference, where many predictions…Jul 12, 2016Jul 12, 2016
Winn MaddreyinTechnekesFWD: Story from Ad Age on Customer ExperienceBased on a read of, “How Marketers Can Improve ROI on Customer Experience,” in the 6/27/2016 article by Andy Main, I had some thoughts on…Jun 27, 2016Jun 27, 2016
Winn MaddreyinTechnekesNotes from the FieldRecently I attended Oracle’s Modern Marketing Experience (#MME16) in Vegas. The event was started by marketing automation platform and…Jun 27, 2016Jun 27, 2016
