The high number of startups that seek to solve human problems with technical and not social solutions points to this crisis of humanistic thinking. There is not enough technologies available for helping people dream and find purpose, and way too many that deepen our narcissistic drives that splatter our egos on Facebook wall of virtual realities.

Most businesses do not spend enough time on the topic of purpose. They assume they can analyse their way into the future. They also believe that throwing resources, including time, is the key to change. Alas, future is not controllable — it can only be imagined. Communities of change do not form around powerpoints. And free expression atrophies if it is not encouraged.

I have one piece of advice for people and organisations that are seeking to adapt to this crazy, ever-changing roller-coaster of new market realities:

Fill your time with purpose — and you will create the most desirable commodity of the post-internet age: Meaning.

Do not just settle for a minimum viable product approach that in its essence locally maximises the network effect for capital, not people (and your customers). And remember that people buy why you sell not what you sell.

Establish meaningful purpose for your communities. Do not look only for making meaning out of data — help people make meaning for their lives first. Because meaning is the most desirable currency of today.