Tips To Increase Website Traffic
No two children behave the same, even if they are twins, and no two clients have the same needs for the same service(s); the same is true for content marketing. There is no magic recipe for content marketing; it is a customised strategic strategy that is linked with the business goals.
Without a doubt, the most promising technique to attract online visitors to your website is through Content Marketing. Marketing and advertising to reach out to people in cyberspace is a vintage approach that does not function. The result is achieved by combining social media marketing with a well-thought-out content marketing strategy. It’s no longer about features, perks, and unique selling propositions; the world has moved on. Now is the time to include the features, benefits, and USP into the tale, discussion, and other details of Content. Each element addresses only one question: how do you increase traffic to your website?
Content builds relationships,
Relationships are built on Trust,
Trust drives revenue
~ Andrew Davis
Here are three excellent points that assisted our clients in developing strong customer relationships and trust:
Warming Up: After the business goals have been established, we begin the background work. This step establishes the foundation upon which the Content Strategy will be built.
- Research the Competition
- Keyword research for your content
- Hold competitions, share giveaways …
- Your customer database: Up(graded) and Running (ready)
- Due Diligence — choosing appropriate media (audio/video/text/image) for your intended audience.
Creating A Web Of Content: Warming up and getting ready to weave stories, dialogues, and more with your target audience in order to drive traffic to your website:
- Make a list of irresistible headlines.
- Pay attention to on-page SEO
- Pay attention to on-page SEO
- Link Internally (to own content)
- Implement Scheme Micro-data
- Make Yourself Heard in Comment Sections
- Submit Your Content to Aggregator Sites
- Fresh and optimised content — always!
- Create Material Exclusively for Slideshare.
- Attend Conferences, Provide Podcast Interviews, and Host Webinars
- Videos Should Be A Part Of Your Content Strategy.
The Content Strategy: According to Jay Baer, “Content is fire, and Social Media is gasoline.” With Content Strategy, we need to know where and how to put the gasoline to pique customers’ interest and hook them on content. Content strategy is a one-stop-shop for businesses’ perennial question: “How can I drive visitors to my website?”
Many people used the following pointers to help them plan their content:
- Start Guest Blogging
- Interview Industry Thought Leaders
- Go After Referral Traffic
- Foster a Sense of Community
- No time to read this post? Download the PDF here!
- Launch New Product
- Create and Sell Courses
- Target Hacker-News /Reddit/relevant forums with content