Cybernetics of digital culture and technology of enchantment.

WMKA
5 min readJan 3, 2024

The juxtaposition of the “cybernetics of digital culture” and the “technology of enchantment” suggests an intriguing intersection between the analytical, systematic aspects of cybernetics and the emotive, magical qualities associated with enchantment. Let’s explore the potential connections:

Cybernetics of Digital Culture:

  • Analytical Framework: Cybernetics involves the study of communication, control, and feedback in complex systems. Applied to digital culture, it encompasses the analysis of information flow, networks, and the interactions between technology and society.
  • Connection: The cybernetic lens can be used to understand the systemic and structured aspects of how digital technologies shape culture, influence human behavior, and create networks of communication.

Technology of Enchantment:

  • Emotive and Symbolic: The phrase “technology of enchantment” suggests a perspective that views technology not only as a functional tool but also as a source of wonder, fascination, and emotional engagement. Enchantment often involves qualities of mystery, beauty, and awe.
  • Connection: The technology of enchantment may refer to the emotional impact of digital innovations, exploring how certain technologies evoke a sense of magic, fascination, or a connection with the sublime in users.

Human-Technology Interaction:

  • Emotional Interface: The combination of cybernetics and enchantment implies a consideration of how humans emotionally engage with and are affected by digital technologies. It raises questions about the experiential and affective aspects of human-technology interactions.
  • Connection: Understanding the emotional and enchanting dimensions of technology through a cybernetic lens involves examining the feedback loops between user experiences, emotional responses, and the design of digital systems.

Aesthetic and Symbolic Significance:

  • Symbolic Analysis: Cybernetics, with its emphasis on symbols, codes, and communication, can be extended to analyze the symbolic and aesthetic dimensions of digital artifacts. The enchantment may arise from the symbolic meanings embedded in technology.
  • Connection: Exploring the enchantment in technology involves deciphering the symbolic significance and cultural narratives associated with digital tools, platforms, and virtual experiences.

Ethical Considerations:

  • Human Flourishing: Enchantment in technology may raise ethical questions about the impact on human well-being. Cybernetics can contribute to the analysis of feedback loops between technological enchantment and the broader ethical implications for individuals and societies.
  • Connection: The ethical dimensions of the cybernetics of digital culture and the technology of enchantment intersect in considering how these dynamics influence human values, behavior, and societal norms.

To delve into the intersection of the cybernetics of digital culture and the technology of enchantment, you can explore the works of thinkers who have contributed to the fields of cybernetics, digital culture, and the emotional impact of technology. Here’s a list of major thinkers and books that may provide valuable insights:

1. Norbert Wiener:

  • “Cybernetics: Or Control and Communication in the Animal and the Machine”

2. Marshall McLuhan:

  • “Understanding Media: The Extensions of Man”
  • “The Medium is the Massage”

3. Donna Haraway:

  • “Simians, Cyborgs, and Women: The Reinvention of Nature”

4. Sherry Turkle:

  • “The Second Self: Computers and the Human Spirit”
  • “Alone Together: Why We Expect More from Technology and Less from Each Other”

5. Pierre Levy:

  • “Collective Intelligence: Mankind’s Emerging World in Cyberspace”

6. Howard Rheingold:

  • “Virtual Reality”

7. Richard Lanham:

  • “The Electronic Word: Democracy, Technology, and the Arts”

8. Brian Massumi:

  • “Parables for the Virtual: Movement, Affect, Sensation”

9. Jaron Lanier:

  • “You Are Not a Gadget: A Manifesto”

10. Nicholas Carr:

  • “The Shallows: What the Internet Is Doing to Our Brains”

11. Jane McGonigal:

  • “Reality is Broken: Why Games Make Us Better and How They Can Change the World”

12. David Weinberger:

  • “Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room”

13. Bruno Latour:

  • “We Have Never Been Modern”

14. Matthew Fuller:

  • “Media Ecologies: Materialist Energies in Art and Technoculture”

15. Jodi Dean:

  • “Blog Theory: Feedback and Capture in the Circuits of Drive”

When exploring the intersection of the cybernetics of digital culture and the technology of enchantment, it can be helpful to use specific keywords to refine your search and find relevant literature. Here are some important keywords for this topic:

Cybernetics:

  • Cybernetics
  • Systems theory
  • Control theory
  • Information theory

Digital Culture:

  • Digital culture
  • Digital society
  • Internet culture
  • Online communities
  • Digital anthropology

Enchantment:

  • Enchantment
  • Aesthetics of technology
  • Emotional design
  • User experience (UX)
  • Technological sublime

Philosophy of Mind:

  • Philosophy of mind
  • Extended mind hypothesis
  • Human-technology interaction
  • Embodiment

Media Studies:

  • Media studies
  • Media ecology
  • McLuhanesque
  • Technological determinism

Human-Computer Interaction (HCI):

  • HCI
  • User interface (UI)
  • User experience design
  • Interaction design

Sociology of Technology:

  • Sociology of technology
  • Actor-Network Theory (ANT)
  • Social construction of technology
  • Technological mediation

Digital Humanities:

  • Digital humanities
  • Digital storytelling
  • Digital rhetoric

Virtual Reality (VR) and Augmented Reality (AR):

  • Virtual reality
  • Augmented reality
  • Immersive experiences
  • Digital immersion

Ethics of Technology:

  • Ethics of technology
  • Digital ethics
  • Technological ethics
  • Privacy and technology

Media Philosophy:

  • Media philosophy
  • Philosophy of technology
  • Techno-philosophy

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WMKA

From Malaysia. Creative Technologist + XR Designer.