Whoa! That was fast! About 0.2 seconds. No database. No plugins. Minimal scripts. Weighs in at a whopping 118 kb’s. This is how we built it. Every SaaS company has two main websites: The web app. The marketing website. The goal of the marketing website is to get people to…

With two people, no budget, and zero technical debt. Here’s our roadmap for getting to a marketable, SaaS product with a future-proof, scalable foundation. If we followed the traditional startup approach to building an MVP, we would’ve: Thrown up a landing page. Added a 90-second explainer video. Chucked ads to…

I was talking to an old client last week and she said, “Nick, I know I need help with the site, but I’m not sure what I need.” So I asked around. Friends, family, other non-internet-y business folk. They all said the same thing: “I need a checklist. I don’t…

A year ago today I wrote the perfect email to launch AwesomeWeb. It was smart, well-written, talked about benefits before features, and nobody ever read it. 6am rolled around on launch day and I jumped on a call with our team. It was set to go out at 7am. “This…

Typography is a big deal. Unless your users are flipping through images or watching videos, they’re looking at the letters. If a website looks template-y or amateurish, it’s almost always because of bad typography. Few themes, frameworks, and freelancers focus on or understand the basics. …

Building our vision for AwesomeWeb hasn’t been easy. We’ve had to overcome obstacles and setbacks since the start and throughout. In 2011, we hired an agency to build AwesomeWeb in PHP. At the time, it was good. …