
A simple marketing playbook will enable a company to stay focused. It will help recruit and train the right marketing hires. In the same way that a sales playbook is the first document that new sales hires should digest during the on-boarding process, a marketing playbook will help new marketing hires getting up to speed by learning from how the organization has approached marketing so far.
Many organizations have no marketing strategy, methodology or playbook outlining how to structure marketing activities. Unquestionably, if you are a young startup there are more pressing survival issues than thinking ab…