11 Things To Know About Five Years Of Tim Cook’s Apple

#11ThingsToKnow

1. By the fifth anniversary of Tim Cook’s appointment as permanent CEO at Apple, the company is nearly 2.25 times larger than it was before him.
2. Apple has ended this period with operating and net margin slightly below where it started five years ago, whereas on gross margin it’s almost in the same place.
3. Research and development spending quadrupled over the past five years! Apple fans are super excited to see where all those billions went.
4. Another even more breathtaking number is the increased proportion of cash and liquid assets held overseas: from 63% five years ago it turned into 93% by the end of 2Q2016.

5. “It’s all about iPhone” might be a slogan of Tim Cook’s era: he doesn’t seem like caring about sales of other devices. Including Apple Watch with yet undisclosed sales details.

6. Even though iPhone average selling prices have risen over the 5 years, the revenue of the product has been dropping after customers’ recent disappointment.

7. With only one entirely new hardware product launched under Tim Cook not even mentioned in the revenue split, Apple’s only bet now is iPhone.

8. Oh! No, I forgot: now, Apple also bets on repairing your broken devices mimicking car dealerships which gross profit margins are much higher for service and parts…

9. Leaving a deeper retail footprint excited Tim Cook much more than developing new devices: number of Apple stores overseas more than doubled by 2016.

10. Apple opened new brand stores in seven new countries across four continents, massively restructuring the revenue between US and other countries.

11. China became a special focus for Apple, and it has paid off in a big way, with a roughly fourfold increase in revenue and 36 stores as of the end of 2Q2016, up from single digits.

Source: Jackdaw Research