Tales from Wonderbly BackstageinTales from Wonderbly BackstageThe Peerless Pain, Peculiar Pleasure and Profound Purpose of Personalised StoriesFirst things first. Let’s get this clear.4 min read·Nov 10, 2016----
Tales from Wonderbly BackstageinTales from Wonderbly Backstage5 startup recruitment tips (and why hiring is like sales)The startup challenge of growing a team without dedicated recruitment expertise and parallels with the sales process.7 min read·Mar 11, 2015----
Tales from Wonderbly BackstageinTales from Wonderbly Backstage/SnitchWe built a command line interface to Facebook Ads into Slack.4 min read·Jan 20, 2015----
Tales from Wonderbly BackstageinTales from Wonderbly BackstageHow we made a TV ad for our seed stage startup. Part 2.In which we run the ad and figure out if it works. Spoiler — it does, but not as well as other channels.11 min read·Dec 9, 2014----
Tales from Wonderbly BackstageinTales from Wonderbly BackstageHow we made a TV ad for our seed stage startup. Part 1.Where we make the ad 10x cheaper and 5x faster than normal11 min read·Nov 14, 2014--1--1
Tales from Wonderbly BackstageinTales from Wonderbly BackstageG’Day MateWe’ve started printing books in Australia!1 min read·Nov 11, 2014--1--1
Tales from Wonderbly BackstageinTales from Wonderbly Backstage/buzzOr, a demonstration of how being good at being lazy is vital to being good at programming3 min read·Nov 4, 2014----
Tales from Wonderbly BackstageinTales from Wonderbly BackstageHow our PrintOps system worksA multi-lingual, global, zero inventory network, synced with a single command that prints thousands of books a day5 min read·Nov 4, 2014----
Tales from Wonderbly BackstageinTales from Wonderbly BackstageWhy do IE visitors convert 13% better than Chrome visitors?I have no idea. Do you?2 min read·Oct 31, 2014----
