Instagram currently features the world’s largest deployment of the Django web framework, which is written entirely in Python. We initially chose to use Python because of its reputation for simplicity and practicality, which aligns well with our philosophy of “do the simple thing first.” But simplicity can come with a tradeoff: efficiency. Instagram has doubled in size over the last two years and recently crossed 500 million users, so there is a strong need to maximize web service efficiency so that our platform can continue to scale smoothly. In the past year we’ve made our efficiency program a priority, and over the last six months we’ve been able to maintain our user growth without adding new capacity to our Django tiers. In this post, we’ll share some of the tools we built and how we use them to optimize our daily deployment flow.