Must-Read Books For Digital Marketers
The world of digital marketing is ever-changing. The best way to stay on top of the game is to always be learning.
Only those who are open to new knowledge can thrive in the industry. And what better way to learn than to read?
Reading is always a good way to improve yourself through learning, but there is a wide variety of great books out there and it can get confusing which ones are worth investing your time on reading.
So here is a list of 5 must-read books for digital marketers to get you started, covering:
- business growth
- social media
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
This book busts the myths around starting your own business. The author walks its readers through the:
- different roles an entrepreneur plays — Technician, Entrepreneur, Manager
- different stages of a business — from infancy, adolescence, and maturity
- the importance of adapting the “Franchise Prototype”
- the importance of having an aim in your life to drive you to pursuing your business goals
- different strategies for organization, management, and marketing
You will learn lot more from this book. One major lesson is finding the distinction between working on your business and working in your business.
“If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic!” — Michael Gerber
Jab, Jab, Jab Right Hook by Gary Vaynerchuk
This book will make you rethink how you market and sell to your customers.
The main message of the book is that you have to constantly give value to others before asking them to buy your products and services.
What is a ‘jab’? According to the author, it is a gift of value to your audience.
What is a ‘right hook’? It is ‘the big ask’. At this point, you ask your audience to actually buy from you.
“Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.” — Gary Vaynerchuk
Contagious: Why Things Catch On by Jonah Berger
Contagious combines groundbreaking research with powerful stories. It will leave you with actionable tips on how to make information spread. The author presented his 6 principles that drive things to become contagious or go viral:
- social currency
- emotional resonance
Berger calls his book a recipe to engineer content to make it more viral or talkable.
“Contagious content is like that — so inherently viral that it spreads regardless of who is doing the talking.” — Jonah Berger
Influence: The Psychology of Persuasion by Dr. Robert Cialdini, Ph.D
This book explains the psychology of why people say “yes”. This book will teach you how to become a skilled persuader. As well as how to defend yourself against persuaders.
The book talks about various psychological tactics called “weapons of influence”. These weapons are used by practitioners like salesmen, waiters, card dealers, and fundraisers to influence people into saying yes.
The six weapons of influence are as follows:
- Commitment and consistency
- Social proof
“The way to love anything is to realize that it might be lost.” — Dr. Robert Cialdini, Ph.D
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All by Seth Godin
This book talks about the importance of authentic storytelling as a brand. It is scientifically proven that we respond to stories.
Storytelling makes messages easier to remember and make a deeper emotional impact than standalone statements.
The author then goes on to use examples of organic products, the Goodyear Blimp, and even Cold Stone Creamery to illustrate the power of marketing an authentic story and how to do so effectively.
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.” — Seth Godin
What other books have you read that we can add to this list?
All book titles in this list are affiliate links.
*Featured mage made in Canva.
Originally published at storyshoutnews.com on November 21, 2016.