Chris Owen

PR bod. Likes WWII, book collecting, vinyl, Lego, Bletchley Park. Bit of an irritable pedant and prone to ranting. Scribbler @CALMzine, tweets at @wonky_donky


Irritable Vowel Syndrome

A particularly modern brand menace


So Flickr’s new slogan is ‘Biggr, spectaculr, wherevr’ – as spine-tinglying, bile-inducing, grimace-worthy a strapline as you’re ever likely to find. What’s with the decision that ‘e’ is a vowel semi-surplus to requirements? Are vowels just not cool enough for cutting edge brands any longer – aside from the…


‘No alcohol’ can’t mean ‘low alcohol’

Time for a change in mindset


“Hi, what do you have without alcohol?”

“None of our products have alcohol in…”

“What about the ones that say rum, port, and Cointreau?”

“Oh, it’s only a splash.”

And lo – another day, another argument. Because, it’s not


PR doesn’t have a problem; poor communicators do.

Wasting an opportunity and shooting yourself in the foot


This morning, a (self-appointed) PR industry expert emerged from his ivory tower and questioned whether the PR industry has a PR problem — doing so from no lesser a platform than the BBC’s widely read, and influential Viewpoint section; a platform not…


Staking the claim for a Chief Sanity Officer


Another week, another badly thought out creative idea making its way out of the brainstorm room it should have long since have been locked up within. This time, the culprit is SeeYourFolks.com – a website whose pretence is to make you think about spending more time with your parents, by highlighting how little time they have left and when they…


Life (wasted) through a lens

the loss of personal experience


Watching yesterday’s Tour de France news coverage, I couldn't help but see that as always huge numbers of spectators are not viewing the action direct, but were recording it on mobiles and (conveniently for anyone unfortunate enough to be stood behind them) tablet devices. It’s the same for most major…


Irritable Vowel Syndrome

A particularly modern brand menace


So Flickr’s new slogan is ‘Biggr, spectaculr, wherevr’ – as spine-tinglying, bile-inducing, grimace-worthy a strapline as you’re ever likely to find. What’s with the decision that ‘e’ is a vowel semi-surplus to requirements? Are vowels just not cool enough for cutting edge brands any longer – aside from the…