6-step approach to an effective Branding
Competition in today’s market is so high to the extent that if your branding is not unique, you may be forced out of business. For you to remain in business, you must keep producing quality goods or rendering top-notch services that your clients would love. Experts in the business world have advised that entrepreneurs need to stand out from the crowd by building a strong brand. No wonder the report of a survey conducted by Nielsen’s Global New Product Innovation showed that over 59 percent of people prefer products from familiar brands, while 21 percent posited that they would buy a new product from a brand they like.
In the light of the above, if you are interested in creating an effective brand, this article will walk you through the required steps of creating a solid brand that would stand you out from the competitive market. Without further ado, let’s get started.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”” — Sir Richard Branson
What is Branding?
A lot of people do not really know the meaning of the word “branding,” sometimes they are meant to believe that branding has to do with the fashion industry alone. Well, this conception is wrong in its entirety. According to a business Dictionary, the term “branding” can be defined as a unique sign, words, symbols, design or a combination of all of these, employed to create an identity for a product and thus differentiate the product from its competitors. An effective brand draws the attention of prospective customers, especially the one with high quality and credibility.
Now, let’s take you through how we do branding in Woobro. At Woobro, we have a 6-step approach to an effective branding.
Stage 1 — Business Goals and Brand Personality
Every branding process starts with a business goal or brand personality. It is the prerogative of the company to set its business goals so that those in charge of branding can work with. The business goals would drive the entire branding process from start to finish. Brand designers will leverage on the business goals to identify the company’s character in order to develop the visual sign. Therefore, it is important that the company develop robust business objectives.
Stage 2 — Market and User Research
Regardless of the design work, designers would have to go into research with a view to determining the key factors that would propel the company’s growth. Without adequate research, the branding process is not complete. Part of the research to be conducted by the designer is the market research. A good Market research would enable the designer to understand the market peculiarities, as well as identity the brand’s potential customers and competitors. With this information, a unique brand identity can be developed by the designer.
Stage 3 — Logo Design
Logo design is one of the branding processes, which if not done well could mar the image of a brand. It is the first thing a potential customer would see. A poorly design logo would turn potential customers off, which means the brand owner has lost money that would have been made
Stage 4 — Visual elements of Brand
In the brand process, a logo design is not the only area to concentrate attention. There are other important areas like the typography and mascots which deserve maximum attention too. These areas are known as the visual elements of a brand. Designers should try as much as possible to pay maximum attention to these areas.
Stage 5 — Corporate Brand style
Once the designer is done with the logo design and other visual elements required of a perfect brand identity, the next major step is to harmonize them into a great corporate style. Below is a list of common brand items which different companies deploy with a view to boosting their brand’s style;
• Business card
• Billboards and banners
• Vehicle branding
- T-shirt and Hats
Step 6 — a Style Guide
This is the last stage in the branding process. Here, once the job is done and all the visual material is complete, the designer’s task is to ensure that the company properly deploys all the assets through a style guide. A style guide is a document which detailed how to properly use all the graphics created for the brand.
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters in Fast Company
The branding process is a bit clumsy if you are not a professional designer, hence the need to give maximum attention to all the above-mentioned stages. While designing the brand, designers should endeavor to integrate all the company’s corporate values.
Originally published at https://woobro.com