A Cord of Values

To create a cord of wood, energy is exerted, both from the earth and from swinging the axe. Once the wood has been cut, split, and stacked, it becomes potential energy to be released — to warm those around a crackling fire.

In the same way, values are to a company what wood is to a home: something requiring energy to create, which in turn becomes fuel that can drive company momentum.

Woodshed Coffee & Tea has an origin story, a beginning. And from this ethos, we’ve begun to build a company that sources quality loose leaf tea and single origin coffee for the enjoyment of our friends and family. Our vision is fueled by our values, which come from deep within our founders T.R.E.E. (Tradition, Reason, Experience, and Emotion).

At Woodshed Coffee & Tea we strive to responsibly source quality loose leaf tea and single origin coffee for the enjoyment of our customers, even to the last drop.

Just as a culture is no better than it’s woods, a company is no better than it’s values. Our values are not just words on a page, but the core of what we do:

  • we have chosen our importing partners based on our value of sincerity
  • we have selected our packaging based on our value of responsibility
  • we will give out of our profits to environmental causes based on our value of stewardship
  • we will base our hiring on our value of inspiration

Now, we are in the business of selling coffee and tea, and any business must be profitable to survive, so we will be equally responsible to our stakeholders and shareholders. That is, we will have a healthy tension between the values we espouse to our stakeholders (customers, our employees, our suppliers, and the environment) and the profit we owe our shareholders (the three owners of our company).

Over the next few days, we’ll be presenting the handful of values that drive our vision. With this cord of values, we hope you will better understand our company ethos and our commitment to craft within the global infrastructure* of tea and coffee — and be energized and inspired to pursue the opportunities ahead!

by Sam DuRegger
Founder, Woodshed Coffee & Tea Co.

*From growth, harvest, processing, importation, blending, roasting, packaging, preparing, and serving — tea and coffee is a big international business that touches multiple stakeholders. We strive to responsibly source quality loose leaf tea and single origin coffee for the enjoyment of our customers, even to the last drop.


As we explore our Core Values, please be sure to check out our beginnings, and the rest of the values we aspire to evoke in our everyday.

A Cord of Values

  1. Inspiration
  2. Sincerity
  3. Stewardship
  4. Responsibility
  5. Design (an all encompassing aesthetic)
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