I’m one of the people saddened by the demise of Friends Reunited, I’ve actually just been on it again and reading through my groups I was able to remember loads of things that were long forgotten, people I knew etc. Fantastic.
I think FR is a pretty important asset in the online space — people love history and nostalgia, there are a lot of memories on the website. Too many to lose. Way too many. School photos, memories of old headmasters, crap teachers, hot summers.. sorry to romanticise it so much, but it’s true.
I can’t help but think that with a really nice lick of paint and some hard work, it could be bigger than before. Personally, I’d love to work on it — primarily because I believe people like nostalgia more than they do the present and that’s a continuous trend as generations get older, time passes and memories of “the good times” are forgotten… until they come into contact with those who shared the memories with them or, as I have just done, read the posts of people who shared them.
Was it not just down to crap marketing or strategy that this website failed? I can’t believe something so brilliant in concept wasn’t continually successful.
There has got to be a way to rekindle the fires that made it so big in the past. People never move on from nostalgia, they always want to remember their childhoods etc. No offence but I think the user interface (compared to Facebook etc) is a big turn off and could have been a huge factor in the decline of the website — this could easily be rectified.
I think you should reconsider — hire a designer, make it work nicely on tablets etc and watch the good times roll again!
Thanks for reading — feel free to drop me an e-mail.