…it and substance of the briefing scripts should materialize via our visual and interaction designs. The products should coach without necessarily explaining. We want effective UI triggers and clear paths to continuous discovery, recurring donation and daily behaviors; however, the coaching scripts aren’t purely hypothetical.
This person’s job is to demonstrate the many ways to listen, read and watch public radio content. She may ask questions to learn more about your preferences, abilities and routine. If you already have a daily habit around public media consumption, the coach may suggest new or alternative ways to become more informed (or entertained/relaxed/inspired).