Phil WoodwardDoes a red taxi cost more?A note on assumptions in product developmentOct 6, 2020Oct 6, 2020
Phil WoodwardScope: identifying and understanding what you need to buildClearly defining the scope of work for any project, in any industry, is essential. But what does it mean in software?Oct 6, 2020Oct 6, 2020
Phil WoodwardStartup product development and day ratesWhen thinking about building a startup and a product development team, the day rate questions comes up a lot.Sep 10, 2020Sep 10, 2020
Phil WoodwardComplicated or complex?Complicated and complex are often considered synonyms, similar or identical in meaning. But when considering how to solve a problem, and…Apr 14, 2020Apr 14, 2020
Phil WoodwardProduct development teams and what different roles meanTalking about software development can, to some, conjure images of developers hard at work, writing lines of code. That’s an important…Apr 14, 2020Apr 14, 2020
Phil WoodwardWhat’s your problem? Our problem first approach to projects.How much does is it going to cost to build a new IT system or software product? And what does a problem-first approach have to do with…Apr 13, 2020Apr 13, 2020
Phil WoodwardSupporting your distributed team during the Coronavirus crisisWith a team spread across six countries we wanted to do what we can to support them. In response we’ve created a small ‘peer council’.Mar 30, 2020Mar 30, 2020