What is Experience & Why does it matter?

WOP-Experience Innovation : A product of multi-discipline services designed to alter human experience which ignites engagement and drives perception : transforming entity into world class brand.
To a great experience one thing is essential, an experiencing nature.
~Walter Bagehot

Experience is what is happening to us all the time — as long as we exist. Experience is also evidently the knowledge or mastery of an event or subject gained through involvement in or exposure to it. The word experience relates itself closely with the concept of experiment. There could possibly be no way a great idea will be alive if there is no experimentation. With experimenting comes new ideas and the development of those new ideas. Experiments that are user centered will lead you to identify their pain points and actual problems; focusing on which will lead towards innovation.

WOP Experience Innovation (EI) is as much about how to delight as it is about how to deliver, how to identify the true emotional drivers of connection and loyalty.

WOP-EI is thinking differently about your business, re-imagining things that may have been taken for granted, it requires a new mind-set and a new process, with several guiding principles.

Customer Experience Loop

WOP-EI functions on mastering competencies that many organisations lack. Improving the experience is usually thought of as an operational process. But we need to revolve around ethnographic insights; prioritise creative idea process and blue-sky thinking. Innovating the product is often a focused exercise — how do we make the thing and how do we alter its experience for the consumer that defines the product.

We at WOP.company comprehensively rethink brands when necessary, and help them to expand into new areas of endeavour while remaining true to their original identity.