Lisanne van Hooff

Zeigarnik effect says that people remember uncompleted or interrupted tasks better than completed tasks.

…n visitors, increasing the chances of their interaction with your website becoming a memorable one. Making use of changing illustrations, animations, videos, or mini-games can help you connect with users in a positive manner. Even smaller details like mini-animations in headers and footers can make a visitor’s experience better.

Takeaway: Rather than providing a ‘Login’ or ‘Sign in’ buttons, it’s better to show the input fields, so users can login.