Unlocking the Secrets of Success: Boat Company’s Success Story

Introduction

Many of you know about Boat company and many of you have bought and used their product. They are India’s number one earwear brand. Not only that, but they are also the second largest earwear brand in the world. They have done all this within 6 years of starting the company. How did they do it? We are going to see their success story in detail in this post.

Startup Story of Boat

Aman Gupta and Sameer Mehta are the founders of BOAT Company. If you have seen the charging cables of Apple iPhone, it will not last long and it will cut quickly. Many iPhone users base face this problem. So they introduced a new kind of charging cable to avoid that kind of problem. A lot of people had this problem because all the stocks were gone within a few weeks of it being introduced. All the things I mentioned happened in 2016. Aman Gupta notes an important trend in that year and he understands that a great opportunity is coming. That is, Apple launched its wireless AirPods in 2016. It is very stylish to look at and many young people think that we also want a device like this.

his was going on in 2016 when Mukesh Ambani launched his Jio 4G. What the company says is the initial offer is free data. Indians who did not use much mobile data till then started using mobile data more. People who used to use their mobile phones for only two hours a day started using it for 8 hours.

Growth Phase of Boat Company

At the same time, another important thing happens which is first of all when we buy a mobile phone they give us a free headset along with it. A lot of smartphone companies have said that they are going to stop giving free headsets as they are generating a lot of e-waste. So Aman Gupta predicts that Wearable devices are creating a lot of demand now. Apart from that Aman Gupta also had prior experience in that field so he started a Boat company along with Sameer Mehta. When Boat Company was launched in India they had many competitors like JBL, B&W, Sony, etc. Brands like JBL and Apple Bose were premium brands and Their starting price was ten thousand.

Next to them were brands like Skull Candy. Next to them in the budget-friendly category were brands like Noise and Mivi. The boat has targeted the budget-friendly category. Why they chose this category because their brand should be more affordable and should be bought by everyone. The boat did a lot of marketing to make their brand stand out from competitors. Indians generally follow two kinds of things obsessively. One is cricket and the other is cinema so the Boat company hired cricketers and Cinema Actors as their brand ambassadors.

Attractive Marketing Strategies

lot of marketing stuff like this has made Boat company very popular among the youth. Apart from that, the Boat company has done many Strategic collaborations with many brands. For Example Collaborated with beer company Bira which was popular among the youth and launched a limited edition headset. They also collaborated with many of the most popular independent artists in India.

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