How to use Gmail’s powerful features for Sales & Marketing

Have you ever thought why Google’s Gmail stands out from the rest of the Email service providers in the market?

Gmail offers all the outstanding features that no other Email provider offers to the professionals and organizations.

Being into the Sales & Marketing, I am using Google Apps as it offers a powerful productivity suite and for me, it’s the best fit in many ways.

Before using Google Apps, I had tried almost every productivity tool available in the market, but I couldn’t find a tool which could help in converting sales quickly.

Do you know, in how many ways you can use Gmail?

Gmail can be used with your Domain Name like which is an awesome way to promote your brand.

When you buy a professional email service from Google, you will get an access Google’s productivity suite which lets you access a variety of Google Apps in a useful way.

Having your email address with your domain name compared to using free providers like, you lose the professional touch.

And, if you have your domain name in your email address, you will make a good impression on your business clients.

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How to use Gmail for Sales and Marketing

These days, most of the users make use of Gmail only as a mailing platform, but it’s beyond then you think.

Most of the sales and marketing professionals use Gmail’s powerful features for building their sales funnel and close more leads.

Features: Gmail

If you are handling sales and marketing team, here are some of the Gmail features you should regularly use to complete your sales targets, get more incentives and be more productive.

#1 Canned Responses

Gmail Canned Responses allows you to insert pre-formatted email content for sending similar emails regularly. It could be a great tool for Sales and Marketing Professionals if used wisely.

Instead of typing the same email repetitively, you can save your time by creating multiple Canned Responses.

Most of the Sales Professionals send hundreds of emails and proposals in a day, But, if they use canned responses, they can save a lot of time and energy.

Canned responses are preset email templates so you can take care of Grammar and Typing errors before hitting the send button.

How to use Canned Responses

  1. Go to “Settings” and Click on “Labs” on top menu
  2. Find Canned Responses in the Lab’s settings and enable it.
  3. On the top of the left-hand bar in your, Gmail click on “Compose.”
  4. Fill all details, write the email you want to have a canned Response.
  5. Now, click the arrow on the bottom right of the compose box, next to the trash icon.
  6. Select “Canned Responses” on the menu then click on “New Canned Responses” on the submenu.
  7. Name the Response, so it will help you recall when to use that Canned Response.
  8. Whenever you use your canned response template, it will ask you to insert a saved response, edit an answer or delete a response.

#2 Gmail Labels

Gmail Labels allow you to organize your email messages by setting up labels. However, Labels are similar to folders, in which you can apply more than one label to a single message.

The best part in labels as that it supports a maximum of 5,000 labels, including sub-labels. Sales and Marketing professionals can organize their inbox by creating different labels such as Leads, Contacts, and Deals.

Good labeling can help you organize your sales force. Suppose you named your label “Leads,” you can give it a color of your choice. Similarly, you can do the same for contacts and deals.

Labelling can also help in searching your potential buyer within your Gmail Inbox. Labels eventually makes you recognize who is the actual potential customer with the list.

How to Create Labels

  1. On the left side of a page, click on “More.”
  2. Click on “Create new labels,”
  3. Give the name to your Label.
  4. Click “Create” Label.

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#3 Priority Inbox

Priority inbox sorts and identify your important incoming messages and separates them from everything in your inbox.

This Gmail priority splits your inbox into three categories: “Important” and “unread,” “Starred” and “Everything else.”

Priority inbox can be very helpful for Sales and Marketing teams, especially when your inbox is overloaded with emails and you don’t have time to read them all.

Priority inbox allows you to manage your Leads, Contacts, and Deals. It allows you to mark your priority to attend your customer.

Remark that deleting does not move the message to the Gmail trash that means which would remove it altogether. But you can move the email to the Inbox.

How to Apply Priority Inbox In Gmail?

  1. Within Gmail, click on the gear icon and then choose ‘Settings.’
  2. Click on the ‘Inbox’ tab on the top of the menu.
  3. Select ‘Priority Inbox’ as your inbox type.
  4. Configure your inbox sections.
  5. Then click ‘Save Changes.’

Work Offline

Google launched Offline Gmail feature to access and manage messages when you don’t have an internet connection.

You can even compose messages that can be sent when you are back online. However, viewing and searching messages all happens in the real-time but sent messages are stored until you reconnect to the web again.

Many sales teams use this feature so they can do their pending task easily. You need not wait for internet connection to send an important mail quickly.

As Sales & Marketing people travel a lot where the internet stability is a big challenge still sales professional can manage their work on the go.

How to activate the offline Gmail?

  1. Open your Gmail and Click on the gear icon and then Choose “Settings.”
  2. Click on the “Offline” option on the top menu.
  3. Click on “Install Gmail Offline,” option.
  4. You will be taken to a new tab of Google Chrome Store then Click on “Visit Website” Green Button.
  5. Now you can send your Mails to your customers.

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Email Aliases

Google provide you an emails alias with an alternative address that points to your user existing Gmail account. Almost, everyone has their primary email address for signing in to Gmail account.

Most important thing is that it may take up to 24 hours for the alias to become available. You can add up to 30 email aliases for each user.

Somehow, if a user wants another address for receiving mail, you can provide your email alias.

For example: If wants to receive email at, that person can create the alias mail that can be sent to either of these addresses.

The key here is that you can create as many +alias addresses as you want, and the emails sent to that address will show up in your Inbox. What you can do, You can add a “+” to the end of any email address that email still goes to your inbox.

You can filter messages into a label. If you want to filter any lead, you can search in your Gmail inbox, and there you can type your alias which you want to filter out.

How to add an email Alias?

  1. Click on gear icon on the right side of your Gmail page, then click on”settings
  2. Then click on “Accounts” on the top menu.
  3. Click on “Add another email address you own,”
  4. Enter your alias base email in the box and then click on next button.
  5. Click on Add Account.
  6. Click Save Changes.
  7. Remember It may take up to 24 hours for the alias to become available.

Check out the extensive features of Gmail and achieve your targets much efficientlyCLICK TO TWEET

Keyboard shortcuts

A keyword shortcut lets you simultaneously perform any task quickly without using a mouse.

For every professional, it’s important to know keyboard shortcuts to work more efficiently. You know, half of your problem gets solved by not using a mouse.

Here I can round up most useful Gmail shortcuts that will help you to streamline your email activity.

Check how you can use keyboard shortcuts by enabling keyboard shortcuts by going into the settings.

Go to Settings > General > Keyboard Shortcuts to turn the feature on.

C:The C key opens a new compose window.D:The D key opens a new compose window in a new tab.J and K:When you’re viewing a particular email, use these keys to move up and down your inbox. To expand a certain email, hit enter.N and P:You can use these keys to move up and down your conversation. To expand a certain conversation, hit enter.S:When you’re in your inbox view, hit S to star an email To remove the star, hit S again.Shift+U:The message will be marked as unread.G then S:Help you show all starred emails in the Starred folder.G then D:When you hit these keys in this order, your inbox view will show all drafts emails in the Drafts folder.

Gmail Add-Ons

Gmail Add-ons enhances the way you use Gmail and lets you add third-party tools.

The best plugin which I vigorously use for knowing who opens and re-opens my Email isYesware. So, don’t forget to install “Yesware plugin to your Gmail account.


All I can say here is that Google’s professional Email Services lets you reach your target audience in a quickest possible way. So, do explore these awesome features of Gmail for promoting your brand and boosting profits much powerfully.

By Kanika Wadhwa| Last Updated : September 22nd, 2016|Categories: Google Apps|Tags: Gmail, Google Apps|2 Comments

About the Author: Kanika Wadhwa

Kanika Wadhwa is a skilled professional, who has an in-depth knowledge about Google Apps for Work. She is ambitious, curious about learning new ways and making use of multiple hacks to work smarter than others.