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Exceptional product managers know not to rely solely on instinct: we’ve all been wrong before. Instead, they’re savvy enough to pull from their arsenal of tools to help direct them in their decision making process. And one of the most powerful tools of all is data. Yet, data like any other tool relies heavily on how you use it. It is not sufficient to simply have the data, you need to know how to use the data to get ahead.

At Workday, our product managers recognize the importance of data and implement is strategically in our work and decisions. If you’re a woman in enterprise product management, we invite you to hear directly from our product leaders as they share their wisdom and practices when it comes to iterating on products using data and analytics. …


By Aidan Molloy, Sr Product Manager, Platform & Infrastructure Product Management, Workday

Start your Journey with a Map

A key product management skill is storytelling, especially true for highly technical products. It’s one of the best ways to convey your product’s value in a simple and easy-to-understand way, and it can be a major tool to align different groups with your team’s mission and vision. Describing the evolution of your product, explaining challenges faced, decisions made, and resulting outcomes is a powerful way to demonstrate the value provided to customers.

I’m the product manager for a collection of services known as the Workday Grid. The Grid is Workday’s job execution platform, and it helps run some of Workday’s largest workloads. For the Grid (and many other Workday services with a long history), succinctly summarizing our product’s lifecycle is a primary way to explain its growing value to our customers over time. My team and Iain Hull, principal development engineer (@IainHull), introduced me to Simon Wardley’s Value Chain Mapping as a tool to help describe the product history and value. …


Back to Basics

By Ryan Hennessey, Sr Product Manager, Workday Cloud Platform, Workday

I may be late to the party here, but I recently started watching The Great British Baking Show. Besides Paul Hollywood’s piercing blue eyes, Mary Berry’s sweet jackets, and the truly terrible puns, there’s one more thing I love about it: going back to basics in the semi-finals and finals.

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Every amateur baker knows how to make the perfect scone just like how product managers know how to execute a well-designed product. Baking requires a very precise process; any missed step in the process will result in a half-baked scone that the judges refuse to eat (cringe). …

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