4 unmissable awareness events your business can support this October

Work for Good
Sep 29 · 6 min read

If you’re looking to do some good in society through your business, donating to charity is a great place to start. Linking your donations to awareness days, weeks or months is a great way to get your customers interested in your giving, and get your business involved in the wider conversations.

Here’s our pick of the top awareness events happening this October — and the organisations you can donate to through your business to show your support!

(Want to donate through your business but don’t know where to start? Scroll to the bottom for a free, super-quick solution!)

1. Breast Cancer Awareness Month

It’s the biggest charity awareness month you’re likely to see in October, and with good reason — over 55,000 women are diagnosed with breast cancer each year in the UK. If you or your family have been personally affected by breast cancer, or if you’d like your brand to support women’s health, here are some charities who could really put your donations to good use in their work helping women with cancer.

Breast Cancer Haven

Breast Cancer Haven is the national charity that supports women through their breast cancer treatment. When breast cancer tries to rob a woman of her individuality, confidence or strength, they provide a tailored package of emotional, physical and practical support that helps her hold on to them. Find out more and donate here.

Maggie’s Cancer Caring Centres

Maggie’s has beautiful centres based all over the UK, working alongside the NHS to provide much-needed social support for people affected by cancer. Each centre is a place where people with cancer, families and friends come to find relief, advice and immediate support in a very special and tranquil place with specialist cancer support staff on hand.

Find out more and donate here.

Penny Brohn

Penny Brohn UK is a charity that provides free integrative care to everyone affected by cancer, using the Bristol Whole Life Approach. They offer a range of services including courses, groups and individual therapies designed to help you feel better and live better with cancer, its treatments and side effects.

Find out more and donate here.

2. Baby Loss Awareness Week — 9th-15th October

Baby Loss Awareness Week aims to raise awareness about pregnancy and baby loss in the UK. Parents who have lost a baby come together with families and friends to commemorate the lives of babies who died during pregnancy, at or soon after birth and in infancy. The week is also a chance for charities and organisations to work together for change and improvements in policy, research, care and support available for anyone affected by baby loss.

If you’d like your business to support mums, babies and people affected by baby loss, Work for Good has some amazing charities on board.


Sands is a UK charity that works across the country to support anyone affected by the death of a baby; improve the care bereaved parents receive from health care and other professionals; and fund vital life saving research while working closely with other organisations to create a world where fewer babies die.

Find out more and donate here.


Tommy’s fund research into miscarriage, stillbirth and premature birth, and provide pregnancy health information to parents. Check out our article on Pattie & Co, a business who has raised an incredible £2800 for Tommy’s through the sales of their baby muslins.

Find out more and donate here.

Kicks Count

Kicks Count are a small charity raising awareness of the importance of baby’s movements. They aim to empower women with the latest advice, give them the confidence to express their concerns and, ultimately, save babies’ lives. Their award-winning wristbands can help you track kicks and movement episodes, making it easier to recognise a reduction or change and seek advice from your midwife.

Find out more and donate here.

3. World Mental Health Day — Thursday 10th October

The public conversation about mental health has never been more open and supportive — but there’s still a long way to go until issues like depression and anxiety are no longer stigmatised.

If you’re keen to support mental health causes through your business, we’ve got some great options you may not have heard of:

Matt Palmer Trust

The Matt Palmer Trust aims to improve the mental well-being of men and women across the UK and Ireland and fight the stigma associated with mental illness — using the engagement and enjoyment of sport as the key to improving mental health.

From organising sports matches to building new playgrounds, they aim to ensure sport is accessible to everyone and nobody with a mental health problem has to suffer alone.

Find out more and donate here.

Sport in Mind

Like the Matt Palmer Trust, the aim of Sport in Mind is simple — to provide supported sport and physical activity programmes to help aid the recovery of people experiencing mental health problems. They also help to combat social isolation and empower individuals to move their lives forward in a positive direction through the connections created by sport.

Sport in Mind deliver all our programmes in partnership with the NHS, enabling them to reach the most vulnerable people in our society. To date Sport in Mind has used sport to help aid the recovery of over 10,000 people

Find out more and donate here.

Young Minds

YoungMinds is the UK’s leading charity fighting for young people’s mental health. By supporting parents when they have nowhere else to turn, giving children and young people a stronger voice, and speaking up for those who are shut out of the system, they aim to make sure all children and young people get the best possible mental health support and have the resilience to overcome life’s challenges.

Find out more and donate here.

4. UK National Arthritis Week — 7th — 13th October

Finally, this October you could support a cause that affects over 400 thousand people in the UK — arthritis. Though it’s often seen as a disease mainly experienced by older people, there are actually over 200 types of arthritis, affecting children, the elderly, and everyone in-between.

National Rheumatoid Arthritis Society

The NRAS provides information, support and advice to people living with arthritis — and helps to improve the standard of medical care across the UK for everybody affected by the disease.

Find out more and donate here.

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Want to start donating through your business? With Work for Good you can get it all set up in just a few clicks, for free!

We take care of the legal admin for you — plus we’ll help you set your own donation targets, pay donations to the charities and promote your giving to your clients and customers. Visit the Work for Good website to find out more.

Work for Good

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Helping small businesses donate to charity.

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