How a creative agency is fighting cancer

Every time Naked Ideas works with a new client they make a donation to one of their chosen charities, including Worldwide Cancer Research. We talked to John Slater, founder and managing director, to find out more.

Tell us about your business

Naked Ideas is a full-service creative agency, specialising in branding, digital design and print. We strip ideas to their core to create stand out branding and digital experiences that deliver results. We have been a Work for Good member since August 2016.

Why does Work for Good appeal?

We’re a creative bunch here at Naked Ideas and with that comes a wild mix of charitable causes that are close to all our staff. It has always been a challenge considering what to do and who to do it for as a team.

Work For Good overcomes that challenge by allowing us to support a range of different causes that are close to all our hearts in a really easy way. All we have to do is keep doing what we love and the company donates.

We particularly like the pro-activity in the giving process. It’s not impulsive or sporadic but continuous.

What does the team think?

As one of John’s team says “We love Work for Good because we feel they’ve got our back with charity giving and we don’t have to organise a cake sale or run a marathon to donate.”

What the charity says

Naked Ideas have been funding hours of pioneering cancer research all over the world — helping save lives by doing what they do best. Work for Good are really shaking up the world of corporate giving for SME businesses.

If you’d like help in deciding the best way for your business to Work for Good, please get in touch and we’d be happy to discuss.